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    General Trade Manager - Nairobi, Kenya - Talent Nexus

    Talent Nexus
    Talent Nexus Nairobi, Kenya

    5 days ago

    Default job background
    Full time
    Description

    The Talent Nexus is a full-service Recruitment and Talent Management company, proud to be serving small and medium businesses across Kenya.

    We are obsessed with customer experience. We are specialists in executive search and recruitment

    Salary: 150K

    Summary
    Our client is a fast-growing dairy production company involved in probiotic yoghurt production.

    They are looking for a well experienced, self driven and experienced candidate to fill in the role of a General Trade Manager.


    The main purpose of this role is to manage the company's General Trade distribution channels in order to realise increased sales productivity, meet revenue and cash collection targets, increased brand visibility.

    He/She will also lead the sales team, manage account relationships and ensure the company increases its market share.
    Key Responsibilities

    Direct all primary sales activities
    Present, promote and sell the company's different to existing and prospective customers
    Analyze customers/ distributors needs and the potential for growth within targeted regions
    Develop and maintain positive business and customer relationships in all the regions that the company products have a presence
    Propose and plan product promotions and ensure good display of the company's products
    Ensure clear visibility of company products and take corrective action where necessary
    Recruit new customers / distributors as well as grow and support struggling ones
    Follow up on customer leads through calls and visits to ensure product visibility
    Provide regular market feedback to the company's merchandisers and management
    Monitor and coordinate merchandisers to ensure proper product visibility while maintaining marketing data to inform visits and promotions
    Manage, motivate, coach and train merchandisers as well as sales staff
    Achieve agreed upon sales targets and outcomes within agreed timelines including daily and weekly targets
    Follow up on customer orders and requests to ensure customer satisfaction and product growth
    Document and manage expenditures
    Ensure collection of all monies owed by customers
    Analyze territories/ markets' potential, track sales and share status reports with the relevant stakeholders
    Keep abreast with best practices and promotional trends to drive sales and overall product performance
    Monitor and provide information on any counterfeits and any other bad business practices affecting the company's product performance and growth

    Required Qualifications, Skills & Abilities

    Bachelor's Degree/ Diploma in Sales/ Marketing or related field of study
    3-5 years' experience in FMCG sales with a demonstrable understanding of General Trade
    Resilience and ability to work in potentially stressful environments and for long hours
    Committed to unparalleled customer experience
    Knowledge of sales related tracking applications
    Good negotiation skills
    Good team management skills and an excellent team player
    Demonstrable understanding of sales culture, processes and dynamics
    Good organization, planning and time management skills
    Self driven, easily adapts to change and works with minimal or no supervision
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