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Westlands

    Digital Marketing Executive - Westlands, Kenya - Bestcare Facilities Management

    Bestcare Facilities Management
    Bestcare Facilities Management Westlands, Kenya

    1 day ago

    Default job background
    Full time
    Description
    Responsibilities

    End-to-end digital campaign management

    Working with Account Managers to develop your knowledge of client services and relationship building.

    Provide input on future marketing plans based on analysis.

    Client account admin - making sure everything is organised, accurate and in line with the existing marketing strategy and associated tactical activities

    Implementing campaigns across a number of digital platforms (e.g. Facebook / Instagram / LinkedIn / Google Ads)

    Targeting selected audiences through market research

    Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement

    Producing engaging, clear & concise copy for campaigns

    Ensuring that campaigns are aligned across multiple channels


    Booking work, briefing teams and liaising with the creative and web dev teams in line with the direction and requirements the associated Account manager/ director.

    Quality control - proofing work to make sure it's of the highest standard and devoid of errors

    CMS updates - working on web-based Content Management Systems (primarily WordPress) adding blog content, updating pages, adding in basic meta etc (training given as required)

    Reporting - Creating and presenting monthly client results reports that include overall trends and actionable opportunities.


    The candidate must have:
    At least 12 months experience working in an agency or experience with digital platforms

    Base-level knowledge of paid media platforms such as Google Ads and Facebook ads

    Must be inquisitive and have a desire to develop a career in digital marketing

    Be able to use their initiative to identify opportunities for digital campaigns and content

    Good organisational skills with the ability to adapt to change quickly

    A keenness to learn and progress within the business
    EmployerBestcare Facilities ManagementCompany IndustryAdvertisingWork TypeFull timeJob LevelManagement levelMinimum QualificationDiplomaYears Experience5 yearsNumber of Positions3Application Deadline
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