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    Marketing Executive at - Nairobi, Kenya - Janta Kenya

    Janta Kenya
    Janta Kenya Nairobi, Kenya

    6 days ago

    Default job background
    Full time
    Description
    Janta Kenya is a HR Consultancy firm established with an objective of encompassing integral and necessary skills that most individuals and organizations need in everyday business
    Summary

    The major role of the Marketing Executive will be to shape the brand while formulating and executing new strategies to acquire new customers in our Market.

    Key Responsibilities

    Generating marketing material (artwork and copy) for new and existing products and services
    Coming up with ideas for designs, fonts imagery
    Overseeing production of adverts, newspapers and magazine advertisements, email campaigns/ marketing, websites, exhibition stands
    Monitoring consumer reactions through surveys and randomly selected follow up calls
    Researching consumer markets, monitoring market trends and identifying potential areas in which to spend marketing funds, based upon consumer needs
    Develop and help implement strategies for both new and existing products
    Influence all phases of marketing, from design and distribution decisions to advertising and public relations messaging
    Perform internal audits to ensure the sales team are following the marketing guidelines set by management and marketing
    Updating and maintaining the company's website
    Search engine optimization
    Increasing the list of subscribers and followers to the company's email, web and social media presence
    Organizing and executing any events the company wishes to participate in Making recommendations and supporting the sales team with their marketing messages
    Negotiate prices and undertake buying of media placements to offer best value to the company and clients
    Preparing marketing proposals and presentations for clients
    Assisting sales team to onboard properties
    Producing compelling sales copy for our listings
    Creating appealing photos and videos of the properties we are marketing to post on our listings, social media and other marketing media Creativity and Innovation
    Assist in the development of sales aids and other marketing material which the team will use as part of the sales process
    Developing marketing plans and strategies
    Guide the top management to obtain best value for marketing spend
    Content creation
    Coming with new creative marketing ideas
    Strategically searching for new marketing avenues that will offer value in reaching the company's target market Client Management
    Handling internal and external client enquiries as well as feedback and documenting them
    Offering immediate solutions
    Finding root cause of complaints
    Updating client feedback book
    Carrying out corrective action
    Keeping neat records of all marketing activity undertaken including clippings of any print advertising Publicity
    Posting properties and marketing them on social media
    Select and edit property information to post/publish
    Uploading property details/post content
    Adding appealing photos of property and sharing information with relevant audience
    Taking photos of properties and editing them to correct and improve the images Reporting
    Producing reports on all marketing activities including email, website, social media and any other marketing
    Monitoring marketing activity undertaken by the sales team
    Updating the company CRM (Customer Relationship Management) software with all marketing activity conducted
    Preparing an annual marketing plan
    Producing regular progress reports on the marketing plan (monthly, quarterly and annual)
    Maintaining accurate records of signages employed by the company
    Producing reports on feedback and success / failure / improvements to be made to all marketing campaigns including any exhibitions or events Other
    Any other duties as assigned by manager / director

    Skill & Experience

    Diploma or degree sales and Marketing
    Must have experience in Marketing and social media Management
    At-least 3 years of experience
    Experience in Videography and photography are a MUST
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