Lydia Ngugi

Dynamic and results-oriented professional with a strong background in the financial sector and public relations. Demonstrated expertise gained through roles at Letshego Kenya Limited and CALLA PR. At Letshego, successfully managed client relationships, oversaw loan disbursements, and contributed to the development of effective financial strategies. Proven ability to navigate the complexities of financial services, ensuring compliance and meeting organizational objectives.

Transitioning to CALLA PR, showcased versatile skills in public relations and communications. Spearheaded strategic communication campaigns, managed media relations, and crafted compelling narratives for diverse clients. Adept at coordinating events and engaging with stakeholders to enhance brand visibility. Consistently achieved positive media coverage and maintained a favorable public image for clients.

Key Skills:
- Financial Management
- Client Relationship
- Compliance
- Strategic Communication
- Media Relations
- Event Coordination

I hold a Bachelor's degree in Mass Communication with a major in Public Relations from Jomo Kenyatta University of Agriculture and Technology. This academic foundation has empowered me with comprehensive knowledge in strategic communication, media relations, and public affairs.

Additionally, I have pursued a certification course in Graphic Design at Shang Tao Media Art College, enhancing my ability to create visually compelling content. This dual expertise allows me to seamlessly integrate creative elements into communication strategies.

Furthermore, I have achieved proficiency in the French language, completing certification courses from Alliance Française in Nairobi, progressing from level A1 to B2. This linguistic skill expands my communication capabilities, enabling me to engage with diverse audiences and contribute to multicultural contexts effectively. Together, these educational pursuits underscore my commitment to a versatile and dynamic approach in the field of communication.