Diana Odero

With over 3 years of experience in Public Relations and Communications, I am well endowed with skills in creative content development i.e., drafting and editing content plans, Op-Eds, blog posts, LinkedIn articles, and feature stories among others. Other skills are in media relationship building and management, developing and executing communication strategies, and conducting market research to inform strategies and ideas among others. 

March 2021 to present:

Associate PR Consultant, P&L Consulting 

As a public relations and communications expert, I have worked with clients from various fields ranging from manufacturing, Technology, Education, and Health among others, studying their needs and developing communication materials best fit to meet their communications goals and overall communication objectives. 

Key Areas of Expertise: 

1. Content Creation

• Astounding ability to generate creative ideas and concepts. • 
• Drafting and formulating content strategy and plans aligned with clients’ needs and goals.
• Proficiency in creating and managing content calendars to ensure consistency in content production and publication on both legacy and online media.
• Proficiency in crafting compelling written content for various mediums, including articles- Op-Eds, blog posts, reports, and other communication materials. 

Clients I have actively worked with on this are: 

• Airtel Kenya 
• Makini Schools and ADvTech
• Bamburi Cement 
• Samasource 

2. Media Relations 

I have been actively involved in managing and maintaining relationships with journalists, reporters, and media outlets to ensure the publication of clients' content and better management of clients' brands. 

• Drafting media invites and inviting media for key client events for coverage. 
• Holding post-event meet-ups with key contacts from the media for relationship building and networking.
• Formulating a comprehensive media contact list for disseminating key communications materials for publications.
• Conducting daily media monitoring and analysis to gauge the media’s perception of clients' brands. 
• Coordinating media coverage for events, press conferences, product launches, and promotional campaigns. Also entailed, facilitating media attendance, interviews, and coverage during these events.

Clients I have worked with in this area: 

• IDEMIA 
• Samasource 
• Bamburi Cement 
• Makini Schools 
• Airtel Kenya 

Strategic Communication Key tasks included 

• Conducting a dipstick survey to understand clients and their stakeholders.
• Segmenting and categorizing clients' stakeholders based on their interests, influence, and impact on the organization.
• Developing stakeholder maps and profiles to guide engagement strategies. 
• Conducting a needs assessment to understand stakeholder expectations, concerns, and preferences to guide strategies. 
• Coming up with communications tailored to different stakeholder groups. 

Clients I have actively worked with on this are: 

• End Malaria Campaign- in partnership with Malaria No More- UK 
• Airtel Kenya 
• IDEMIA 
• Bamburi Cement

4. Market research 

• Developed pre-engagement reports evaluating clients' brand presence in media and other public domains which informed strategy development by the agency.
• Conducting desktop surveys to identify trends in the public domain and the media to create content that is aligned with ongoing trends.
• Ability to use data to develop a deep understanding of target audiences and their preferences and use data to inform content publications/context. 

5. Team Work/Team leadership I have consistently demonstrated the ability to work collaboratively with colleagues to achieve key project KPIs. I have also co-managed the Makini Schools account, collaborating with the internal team and client to ensure the project runs smoothly for a powerful engagement impact and delivery of key deliverables. 

January 2016 to December 2020:

Bachelor of Science in Communication and PR, Moi University.