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    Marketing Communications Senior Coordinator at - Nairobi, Kenya - Boston Consulting Group (BCG)

    Boston Consulting Group (BCG)
    Boston Consulting Group (BCG) Nairobi, Kenya

    5 days ago

    Default job background
    Full time
    Description

    Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities.

    External & Client Marketing
    Strategy & analysis

    Curate a marketing strategy in collaboration with key stakeholders, identifying priority content aligned with local expertise
    Develop an appropriate go to market strategy to bolster BCG as a market leader in East Africa
    Conduct regular analysis of marketing metrics to assess performance and ROI, adjusting strategies as needed
    Prioritize content topics, conceptual planning and press activities aligned with local market sentiment and interest
    Conduct market Research & Analysis: staying abreast of industry trends, competitor activities and market dynamics

    Events

    Curate exclusive and themed BCG client events, executing at the highest level
    Identify strategically aligned events for BCG to attend and/or sponsor locally and across Africa

    Media, branding & collateral

    Build a best-in-class suite of marketing & communication materials and outreach programmes for BCG's clients to strengthen client relations
    Drive and manage BCG's social media channels as well as those of key leadership
    Ensure brand management with coherent content in adherence to brand guidelines
    Develop, organize and maintain marketing collateral assets, including photograph libraries, video content and branded merchandise

    Operations

    Support the Head of Africa for marketing and communications on Africa projects and operational structure builds and systems
    Collaborate across Africa system on planning, Africa and global events, amplifying content and performance measurement
    Track and plan against set budget, forecast future budget requirements
    Manage supplier contracts and marketing related vendor relationships
    Develop and maintain the client contact database in CRM and improve usage by the leadership group and their executive assistants
    Work with the Alumni partner to develop and implement an integrated engagement programme for local alumni networks and the Africa system
    Collaborate closely with Recruiting and Finance teams


    YOU'RE GOOD AT
    Understanding complex content and business priorities and developing content plans
    Organising, structuring and planning the year ahead
    Analysing performance data and sharing relevant metrics to improve performance
    Executing events independently and identifying strategic opportunities for visibility and presence
    Managing multiple projects in parallel in a fast-paced environment
    Understanding what content appeals to employees and clients and what channels are best used to communicate these messages
    Communicating, moderating, and networking
    Influencing, and relationship building skills, especially of senior stakeholders
    Written and oral presentations with strong attention to detail

    You Will Bring (qualifications, Experience & Skills)

    A marketing qualification / relevant undergraduate degree
    4 to 6 years of marketing and communications experience – preferably in consulting firms or a leading corporate
    A high level of proficiency in English – both written and oral
    Project management, complex problem structuring and solving experience
    Sharp analytical skills, leadership and complex program management skills
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