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    Marketing Coordinator at - Nairobi, Kenya - Pezesha

    Pezesha
    Pezesha Nairobi, Kenya

    2 days ago

    Default job background
    Full time
    Description
    Pezesha, has created a holistic financial marketplace for MSMEs.

    By offering lending, financial education, and debt counselling to borrowers, plus a proprietary credit scoring system to vet MSMEs without a credit history, derisking lending to SMEs.

    Summary

    This is a full-time hybrid role as a Marketing Coordinator located in Nairobi County, Kenya, with the flexibility for some remote work.

    You will be responsible for social media marketing, digital marketing, analytics across all our channels, online marketing campaigns, and communication tasks.

    Primary responsibilities

    Collaborate with the growth team to develop marketing strategies that increase brand awareness and drive NEW customer acquisition and lead generation.

    Setup, manage and optimize campaigns on Facebook, Google Ads, and any other paid advertising platforms that can generate a positive ROI
    Sales, Outreach and Marketing of the companies products and services to strategic partners and targeted audience via digital and offline channels
    Social media management and related content development on a weekly basis
    Conduct market Research and market trends to guide the company's product developments in order to remain competitive.
    Pitching/presenting products/Services to new customers/partners at strategic events/meetings/workshops/seminars
    Planning and overseeing new marketing initiatives and product launches
    Be active in Product or new features testing and quality assurance processes to ensure it matches customers/Partners needs.
    Lead financial education outreach program and financial education content development
    Gather customer feedback across all channels to inform sales and product teams
    Document customer success stories across all our markets

    Qualifications

    At least 2 years in Social Media Marketing and Online Marketing skills


    MUST HAVE:
    At least 2 years practical skills in Facebook Ads and Google Ads campaign setup skills
    Digital Marketing and Web Analytics skills

    You have a solid base knowledge of SEO strategies and best practices, with a willingness to learn even more.

    Excellent communication and interpersonal skills
    Proactive and has willingness to learn new tools and technologies
    Ability to work effectively in a team environment
    Experience in the Fintech industry is a plus
    Bachelor's degree in Marketing, Business Administration, or related field
    Ability to manage multiple priorities
    Knowledge of all social networking platforms
    Facebook Pixel is a plus
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