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    Assistant General Manager Sales and Marketing at - Nairobi, Kenya - Kenindia Assurance Company Limited

    Kenindia Assurance Company Limited
    Kenindia Assurance Company Limited Nairobi, Kenya

    1 week ago

    Default job background
    Full time
    Description

    Kenindia Insurance Ltd, was established as merger of Indian Insurance Companies operating in Kenya to form a vibrant joint venture with moral and financial support from leading local business elite on 6th December 1978.

    Main Purpose of the Job - (Job Summary)

    Overall responsibility for the marketing function of general business for the company including formulating and implementation of strategies for business growth.

    Main Responsibilities

    Formulating and leading in the implementation of the marketing strategy, policies processes and procedures to support the achievement of the overall business objectives.

    Supervising and Overseeing of branch marketing activities.
    Identifying marketing opportunities by identifying consumer requirements.
    Determining annual / periodical gross written premium plans by forecasting and developing annual sales quarters for branches.
    Coordinating marketing activities
    Coordinating marketing campaigns and programs to reach target audience
    Developing a Marketing Plan and supervise its implementation
    Coordinate public relations managing marketing budget and options for advertisement.
    Promote the company its image and the brand to the public
    Developing , Overseeing and implementation of Reward programs
    Developing products and services.
    Commissioning market research
    Preparing , monitoring and reporting on the marketing budgetary allocations

    Talent Management including coaching, mentoring, developing, motivating, training and evaluating staff in the Marketing Department to achieve the highest levels of performance.

    Leading and Managing the Marketing Department related company communication.
    Identifying, Implementing and benchmarking best practices in management.
    Ensuring customer service to both internal and external clients by providing required services and information.
    Managing and implementing changing initiatives to achieve desired business plans and culture.

    Job Specifications

    Relevant Experience

    At least 5 years of experience in insurance in a similar position

    Academic Qualifications

    Master of Science in Insurance/Marketing
    Bachelor of Commerce (Insurance)

    Professional Qualifications

    Fellow of the Insurance Institute of Kenya FCII
    Associate of the Insurance Institute of Kenya ACII
    Chartered Marketer

    Key Job Skills (specific to the job)

    Financial Planning and Strategy,
    Marketing Concepts,
    Market Positioning,
    People Management,
    Territory Management,
    Sales Planning,
    Comparative Analysis,
    Understanding the Customer,
    Product Development,
    Client Relationships,
    Creative Services
    Insurance Skills (special Category)
    General Business Management Skills
    Insurance Marketing Skills
    Selling Skills
    Negotiating Skills

    General Skills

    Communication skills
    Interpersonal skills
    Customer Service
    IT skills (fluency)

    Our Competencies/Behaviours

    Integrity
    Reliability
    Transparency
    Professionalism
    Teamwork
    Quality
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