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    SaaS (Software as a Service) Marketing Trainee - 6 Positions at - Nairobi, Kenya - Hanmak Technologies Ltd

    Hanmak Technologies Ltd
    Hanmak Technologies Ltd Nairobi, Kenya

    1 week ago

    Default job background
    Full time
    Description

    Hanmak Technologies was formed with an inspiration to offer custom-made software solutions and customer tailored services to businesses and other organizations in Kenya and around the region.

    Its birth was as a result of the need in the market for local software solutions that would solve local business problems.

    Summary

    We are currently seeking ambitious individuals to join our Software as a Service Marketing trainee program. This 3-month training opportunity is designed to provide hands-on experience and mentorship in the dynamic field of SaaS marketing. Upon successful completion of the program, trainees will have the opportunity to join our team on a full-time basis.
    Requirements & Skills

    Excellent communication skills, both written and verbal
    Solid understanding of Software as a Service, and associated technologies
    Ability to translate highly technical software features into compelling marketing messages.
    Strong understanding of digital marketing strategies
    Experience with marketing automation tools, and the ability to analyze and interpret data to make informed marketing decisions.
    Proficiency in creating compelling marketing materials, such as website content, email campaigns, and social media posts
    Ability to build and maintain relationships with clients and partners.
    Strong understanding of analytics and metrics
    Degree in IT, BIT, Software Engineering, Computer Science and related disciplines

    Key Responsibilities

    Develop and implement marketing strategies to promote software products
    Conduct market research to identify potential customers and their needs
    Create and manage marketing campaigns across various channels such as social media, email, and online advertising
    Generate leads and drive product adoption
    Do sales pitch and conduct product demos
    Analyze and report on marketing performance to optimize strategies and improve ROI
    Stay updated on industry trends to inform marketing efforts
    Build and maintain relationships with key stakeholders including customers, partners, and industry influencers
    Support the development of sales collateral and product messaging
    Contribute to the overall marketing and business strategy of the company
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