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    Digital Marketing Intern at - Nairobi, Kenya - City Eye Hospital

    City Eye Hospital
    City Eye Hospital Nairobi, Kenya

    3 days ago

    Default job background
    Full time
    Description

    City Eye Hospital is a social venture that provides quality and affordable eye care to people living in East Africa.

    Our primary mandate is to provide affordable and accessible eye care. Accessible on both fronts of location and price.
    Summary


    The Digital Marketing Intern will work closely with our marketing team to assist in the development and implementation of digital marketing strategies.

    This role offers hands-on experience in various aspects of digital marketing, including but not limited to social media management, content creation, email marketing, SEO, and analytics.


    Key Responsibilities:
    Assist in the creation and scheduling of social media content across various platforms (e.g., Facebook, Twitter, LinkedIn, Instagram).
    Conduct research on industry trends, competitor strategies, and audience preferences to inform marketing strategies.
    Support the development of engaging and SEO-friendly content for blog posts, website pages, and email campaigns.
    Collaborate with the marketing team to brainstorm and execute digital marketing campaigns to promote products/services.

    Monitor and analyze the performance of digital marketing efforts using tools such as Google Analytics, social media insights, and email marketing platforms.

    Assist in the optimization of website content and SEO strategies to improve search engine rankings and organic traffic.
    Provide general administrative support to the marketing team as needed.


    Qualifications:
    Bachelor's degree program in Marketing, Communications, Business, or a related field.
    Strong interest in digital marketing and eagerness to learn and grow in the field.
    Excellent written and verbal communication skills.
    Familiarity with social media platforms and digital marketing tools.
    Basic understanding of SEO principles and content marketing strategies.
    Analytical mindset with the ability to interpret data and make data-driven decisions.
    Creative thinker with the ability to generate innovative ideas for marketing campaigns.
    Ability to work independently as well as collaboratively in a fast-paced environment.
    Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
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