Leah Gatwiri Muthuri

Digital Marketing Specialist with a long-standing background in this industry. With a track record of initiative and dependability, I have devised strategic initiatives which I believe will prove valuable to your organization.

Throughout the course of my career, I have perfected my ROI and google analytics abilities. I am a capable and consistent problem-solver skilled at prioritizing and managing projects with proficiency. In my previous role, I contributed communication, management, and digital marketing toward team efforts and business improvements.

 I am progressive-minded and in tune with new developments in my field. I have proven to be effective and collaborative with strong time-management talents. I enjoy collective brainstorming sessions which all me to coordinate activities to achieve a common goal.

Digital Marketing Specialist | Goodlife Pharmacy Africa

2022 – to date

• Create and deploy social media content, engage with target audiences, and boosted reach with strategic ad placements.
• Create paid social media ads and Google ads to drive website traffic and conversion.
• Track and report on marketing campaign performance monthly to help with optimizing current and future plans.
• Direct high-value marketing program with consistent adherence to deadlines and budget constraints.
• KPI analysis and performance evaluation using Google AdWords and Google Analytics.
• Increase brand awareness with ambassador partnerships and targeted email campaigns.
• Implement new strategies to improve click-through rates and conversion.
• Evaluate market trends to stay current on consumer and competitor changes.

Social Media Manager| Emmerce Kenya

2020 – 2022

• Analyzed and reported social media and online marketing campaign results.
• Developed marketing content such as blogs, promotional materials and advertisements for social media.
• Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
• Promoted successful outcome of web development strategy by aligning consistent brand messaging and visual designs across digital outlets.
• Increased customer engagement through social media.
• Monitored the online presence of the company's brand to engage with users and strengthen customer relationships.
• Created actionable plans to grow and maintain followers through Twitter, Facebook, and Instagram.

Content Creator| QET Systems

2020 – 2020

• Applied current editing and photography tools to tell great stories.
• Strengthened content through proofreading and editing.
• Analyzed conversion and bounce rates to measure the success of content.
• Utilized digital publishing platforms to prepare well-structured drafts.
• Created content with SEO keywords drawn from Google Analytics.
• Generated stories to reflect current trends and news to pull the audience into the website.
• Implemented strategies and tactics to grow followers on social media channels.
• Wrote advertising material for use by publication, broadcast, or internet media to promote the sale of goods and services.
• Produced original, creative content for promotional advertisements and marketing materials.

News Writer| Kenya News Agency

2020 – 2020

• Monitored breaking news for information on incidents, events, and topics of interest to quickly assign coverage to staff.
• Sought out stories by pursuing other news organizations’ information periodically and either assigned or wrote stories according to strict timelines.
• Applied understanding of public opinion, social media, and traditional media use to create engaging and attention-grabbing stories.
• Performed research and checked facts to maintain a high standard of journalistic integrity.
• Interviewed sources and developed relationships with informants to obtain vital information for stories.
• Brainstormed with the communications department to determine new topics and stories.

B.Sc Corporate Communication Management | Jomo Kenyatta University 

2017 – 2021

Relevant Coursework: 

• Marketing Strategy and Planning
• Marketing Information
• International Studies 
• Corporate Communications
• Management and Research
• Crisis Management
• Global Marketing.