Laura Agesa

Sales and Digital Marketing Assistant , SalesLife POS (Software Dynamics 
Group), Nairobi
M AY 2 0 2 3 : P R E S E N T
My roles entail:

•  Planning and execution of digital marketing campaigns across various channels.
•  Conducting keyword research and optimization for website and social media content.
• Search engine optimization - SEO’, including link building, content optimization, and website audits.
• Creation of marketing automation workbots and email marketing campaigns.
•  Monitoring and reporting on website traffic, social media engagement, and other digital marketing metrics using tools like Google Analytics and social media analytics platforms.
• Conducting market research and analyzing marketing surveys.
• Preparing promotional presentations and organising promotional events.
• Creating and posting online content for the company's social media page and website.
• Support in writing marketing literature for company brochures, website and marketing materials.
• Building strong relationships with customers.
• Developing creative concepts and designs for a variety of projects, including websites, print collateral, and digital marketing campaigns.

Corporate Communication attachee, NATIONAL AUTHORITY FOR THE 
CAMPAIGN AGAINST ALCOHOL AND DRUG ABUSE (NACADA), Nairobi
JA N U A R Y 2 0 2 2 - A P R I L 2 0 2 2

• Daily media content analysis.
• Came up with weekly reports on media monitoring.
• I wrote articles for the quarterly newsletter  and website.
• I worked together with my colleagues in coming up with the Communications policy and strategy.
• Content ideation and curation.
• Social media and website management.
• I took photographs during events for documentation and social media posts.
• I came up with infographics for the website.
• Data entry of questionnaires and emails for NACADA's email chip.
• Developed and maintained internal and external communication channels, including website content, emails, and newsletters.
• Developed and maintained an UpTo date database of local and international contacts and preparation of strategic media packs, ensuring accurate and timely communication.

Publicity Secretary, JKUAT Environmental Management Association. (JEMA), Kiambu
S E P T E MBE R 2 0 1 9 - JU N E 2 0 2 1
 

• Managed communication among executives, members and the public.
• Managed all the social media pages.
• Formulated and implemented social media strategies to increase awareness of the association.
• Conducted social media activities including coordinating live streams.
•  Content creation : (stories, images, infographics, reels, videos, posts, tweets and polls) for the club's social media sites. 
• Planned and managed the club's 
  events.
• Tracked, analyzed online metrics and came up with insights that informed the club's brand awareness.
• Reviewed and prioritized mail, composing and typing correspondences and pleasantly welcomed visitors and those interested in joining the club.
• Organized and conducted awareness campaigns that helped in building the club's name not only in school but in other clubs around the country.
• Developed a crisis communications plan to manage reputation and minimize negative publicity.
• Participated in environmental shows, events, and photoshoots that generated positive publicity for the association.
   

Digital Marketing Specialist, Personal Brand, Nairobi
NOVEMBER 2 0 2 0- P R E S E N T

My roles entail:
 

• Designing content plans and informed digital strategies.
• Coming up with engaging short videos for YouTube shorts, Instagram and Facebook reels and TikTok.
• Content ideation.
• Creating Compelling and social media content.
• Trend hunting and trend reporting.
• Social media management -  Facebook, Instagram, Twitter, LinkedIn and TikTok.
•  Keyword research.
•  Search Engine Optimization.
• Online Customer support.
• Video marketing.
• Video Production and editing.
• UGC content creation.
• Coming up with voice Overs.
• Coming up with infographics.
• Analyzing analytics to identify key trends and develop strategies to improve customer engagement.

Bachelor of science in Corporate communication and Management - Jomo Kenyatta University of Agriculture and Technology.