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    Digital and Social media Officer - Nairobi, Kenya - Bliss Healthcare

    Bliss Healthcare
    Bliss Healthcare Nairobi, Kenya

    6 days ago

    Default job background
    Full time
    Description

    ABOUT THE COMPANY

    Bliss Healthcare is a leading integrated healthcare network in Kenya providing complete outpatient services. We take pride in providing efficient, accessible, quality and affordable healthcare services, across 37 counties in Kenya's Urban and Rural Communities.

    JOB SUMMARY

    Requirements –Education, Skills and Experience:1. Bachelor's degree in Marketing, Communications, or a related field.2. Proven experience in digital marketing, social media management, and digital communications.3. Strong understanding of healthcare industry dynamics is a plus.4. Excellent written and verbal communication skills.5. Proficiency in using digital marketing tools and analytics platforms.6. Creative thinking and ability to adapt to evolving trends in digital and social media.

    RESPONSIBILITIES


    •Develop and implement comprehensive digital communication strategies aligned with Bliss Healthcare's mission and goals.
    •Manage and oversee all digital and social media platforms, ensuring consistent and engaging content.
    •Create and curate compelling, multimedia content for various digital channels to increase brand visibility.
    •Monitor social media trends and industry developments to identify opportunities for innovation and growth.
    •Collaborate with cross-functional teams to ensure seamless integration of digital strategies with overall marketing efforts.
    •Analyse and report on the performance of digital campaigns, using data-driven insights to optimize strategies.
    •Foster community engagement and manage online reputation through effective communication and interaction.
    •Any other official responsibility assigned.

    REQUIRED SKILLS

    Content management, Digital content development and editing (social media, blogs, etc.), Advertising

    REQUIRED EDUCATION

    Bachelor's degree

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