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    Social Media Executive at - Nairobi, Kenya - Royal Media Group

    Royal Media Group
    Royal Media Group Nairobi, Kenya

    3 days ago

    Default job background
    Full time
    Description
    Royal Media Services Limited is the largest electronic Media House in Kenya. Home to the most popular television and radio channels according to audience share, at Royal Media Services we fashion our programming primarily to connect with our audiences

    HRD/DG/SME/3/ 2024
    Summary
    Royal Media Services Limited is seeking to recruit a highly qualified person for the above position.

    The job holder will be responsible developing suitable content to enhance online presence of the vernacular stations, engage with audience, and promote the company's brand.

    The Social Media Officer's role will include the following:
    • Develop and curate engaging and shareable content for social media platforms.
    Ensure brand consistency in all social media content.
    Ensure content meets ethical and editorial standards before distribution on platforms
    Increase brand awareness through creative content development

    Collaborate with the marketing and commercial team to align social media efforts and handle client needs on the digital platforms.

    Monitor and Engage with the online community on their feedback, suggestions and leads
    Utilize analytics tools to track and analyze social media performance.
    Provide regular reports on the performance of the online vernacular platforms
    Assist in the planning and execution of social media campaigns, ensuring timely and coordinated efforts.
    Contribute creative ideas to enhance campaign effectiveness and audience reach.
    Cross-promote the company's online & traditional product line
    Ensure all social media platforms are updated regularly
    Advise supervisor on new trends in online tools, applications, channels, design & strategy
    Execute & monitor clients' social media communication campaigns

    Requirements
    Skills and Personal Attributes

    Must have excellent spoken and writing skills in Kikuyu, Dholuo, Kalenjin, Kamba, Kiembu, Ameru, Luhya, Ekegusii or Swahili cha Kijomba
    Must have strong analytical skills
    Understand Media Laws & Media Ethics
    Must be self-driven, assertive, punctual & organized
    Must be social media savvy, innovative & creative
    Must be a team player, dynamic & able to work under demanding circumstances
    Must have a working knowledge of online technology and online news best practices and an appreciation of the business processes, protocols and controls
    Demonstrate professional approach and appearance including enthusiasm, drive, commitment, honesty, trust and loyalty
    Keep abreast of evolving trends through continuing professional education in the area of digital platforms

    Academic and professional Experience

    Diploma or Degree in Communication, Media or a related field from a recognized institution
    Demonstrated capacity in managing social media accounts
    Two (2) years' experience working either as a journalist, Social Media Executive
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