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    social media manager - Nairobi, Kenya - Optica Limited

    Optica Limited
    Optica Limited Nairobi, Kenya

    1 week ago

    Default job background
    Full time
    Description

    ABOUT THE COMPANY

    Optica was formed in 1959 in Nairobi, Kenya. The company has grown steadily to become the largest and leading Optician in East Africa. What began as a one room, 5 staff operation has today grown to 65 + branch operations with 400+ staff. If you're looking to learn, grow, and bring better sight to all - come work with us at Optica and build your career and let us grow together.

    JOB SUMMARY

    Optica is looking for a highly motivated and experienced social media manager to join our team. The ideal candidate will have 3+ years of experience in digital marketing, with a strong understanding of PPC (Google Ads), social media marketing, and influencer marketing. They will be responsible for developing and executing digital marketing campaigns, managing budgets, and tracking results.

    RESPONSIBILITIES

    Develop, execute, and monitor Google Ads campaignsResponsible For fully handling all social media platforms, which includes creating social calendars and executing the schedule and posting of organic and paid postsIdentify and collaborate with influencersWorking with graphic designer and photographer/videographer for all digital marketing contentLiaising with various vendors needed for digital marketing worksUsing Google Analytics and other tools to monitor and report on all digital marketing effortsProviding frequent accurate reports with analysis and actionable insightsStay up to date with latest marketing trendsMeeting deadlines and understanding what to prioritize

    REQUIRED SKILLS

    Social media marketing, Digital content development and editing (social media, blogs, etc.), Social media community management (admin), Creativity, Advertising

    REQUIRED EDUCATION

    Bachelor's degree

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