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    Tourism Social Media Manager Job - Nairobi Area, Kenya - Staffrite

    Staffrite
    Staffrite Nairobi Area, Kenya

    1 week ago

    Staffrite background
    Full time
    Description

    Industry: Tourism

    Location: Nairobi

    Salary Range: Kshs.90,000- Kshs.120,000

    Reporting Lines: CEO/ Head of Product Development

    ROLES & KEY RESPONSIBILITIES

    • Creating a schedule on various aspects of each property and company that enlighten customers and promote brand-focused messages.
    • Responding to posts, likes and shares, tagging on properties or companies where necessary.
    • Following up on requests and ensuring that they have been received for the purpose of making a sale.
    • Responding to requests online or directly to the guests via the email address provided.
    • Postings on regular basis for all properties on all the social media platforms
    • Creating posts that link to special offers, packages, and websites.
    • Assisting in brand design experience through design (graphics, photography, videos and social media)
    • Promoting properties and companies over social media in a way that is consistent with the organisation's brand and social media strategy.
    • Planning digital marketing campaigns, including web, SEO, e-mail, social media and display advertising.
    • Collaborating with colleagues from across the marketing department to ensure the company's brand is consistent.
    • Overseeing the social media strategy for the company ensuring it aligns with its brand.
    • Developing content and keeping an eye on social media trends.
    • Engaging with customers through the use of social media.
    • Analysing customer expectations according to past social media activity
    • Keeping up to date with advances in social media technology and the latest social media platforms.
    • Excellent knowledge in the use of social media marketing tools such as Facebook, Twitter, Instagram, YouTube, TikTok etc
    • Maximizing followers on social media platforms such as Facebook, Twitter, Instagram, YouTube, Tiktok etc
    • Ensuring that approaches to social media are relevant and appropriate for each medium.
    • Monitoring social media for customer comments both positive and negative.
    • Building reporting frameworks to evaluate return on investment on the various platforms.
    • Engaging with customers to resolve customer service issues and or create positive opportunities.
    • Analysing social media insights to guide future social media campaigns.
    • Developing, and editing a content calendar across all platforms ensuring a constant supply of relevant content.
    • Working with the product team to increase the impact on their campaigns.
    • Reporting on social media mentions of the brand internally providing helpful feedback to Product, Marketing and Reservations teams.
    • Planning and delivery of the company's CSR strategies through social media.
    • Establishing relationships with social media influencers to develop a strong network.

    Qualifications

    • Bachelor's Degree in Communication, Marketing or Business Management
    • Previous experience and successful track record as a social media manager for similar organizations in the Tourism Industry.
    • Experience with Facebook, Instagram, YouTube, Tik Tok, Digital Ad based, Web, and E-commerce.
    • Strong understanding of content management systems.
    • Knowledge and passion are required in the Tourism Industry.
    • Excellent understanding of digital marketing, search engine optimization and how social media impacts this.
    • Ability to optimize content strategically to drive results
    • Strong, consistent and professional communication skills.
    • Positive attitude, detail and customer oriented with good multitasking and organizational ability.
    • Attention to detail.

    How to Apply

    If you are up to the challenge and possess the necessary qualification and experience; please send your CV only quoting the job title on the email subject (Tourism Social Media Manager Job) to on or before 20th Sept 2022.

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