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    Social Media Manager at - Nairobi, Kenya - tappi

    tappi
    tappi Nairobi, Kenya

    1 hour ago

    Default job background
    Full time
    Description
    tappi digitizes small businesses across Africa. tappi is the end-to-end SaaS for SMEs across Africa, solving the problem of visibility and credibility for small businesses.

    tappi innovated in delivering SaaS and enterprise-grade tools to SMEs in Africa for as low as $2/month, bringing SMEs online and building a payment platform for SMEs to access and pay for Ads online with mobile airtime.

    tappi has partnered and deeply integrated with some of the largest mobile operators and banks in Africa, giving them an addressable market of over 100M SMEs, including anyone with a 'side hustle'.

    tappi is focused on the over $20B SME market across Africa.

    Responsibilities:

    Make magic happen on IG/FB, TikTok, Linkedin, and any other social media channels by driving tappi's visibility and awareness to our target audience.

    In charge of making our website engaging with blog content and interactive sessions.
    Grow and engage our tappi community on WhatsApp & E-mail Marketing.

    Sustain a high engagement rate & follower growth by ideating and creating actionable content marketing strategies aligned with the marketing key results.

    Share product updates with our merchants on Email/In-app notifications.
    Create customer success stories and product demo videos.
    Have good design skills on Canva/Illustrator/ Photoshop/Capcut to create branded content for our social media platforms.


    Qualifications:
    Not afraid to be in front of the camera.
    Entry-level is okay, but we prefer someone who has familiarity with social media, influencer marketing, and content creation.

    A self-starter with a can-do attitude motivated to be the very best at what they do and don't do.

    Excel at Excel, Google analytics, Meta business suite.
    Heaping amounts of creativity and analytical know-how to assess campaign results.
    Knowledge of how to function of Later, Strapi, Brevo, firebase, or some other online planning software.
    Needs to be based in Nairobi.
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