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    Marketing Officer at - Nairobi, Kenya - Kenya Institute of Management (KIM)

    Kenya Institute of Management (KIM)
    Kenya Institute of Management (KIM) Nairobi, Kenya

    3 days ago

    Default job background
    Full time
    Description

    The Kenya Institute of Management (KIM) is a membership based non-profit making professional management organization committed to the promotion of excellence and integrity in the practice of management.


    KEY RESPONSIBILITIES
    Formulate and execute of marketing plans in liaison with Unit Managers and other Functional Heads.

    Timely development, processing and dispatch of marketing materials such as brochures, flyers, posters and card to the user units.

    Generate live leads and make follow ups to be able to convert them into business
    Implement Institute's marketing policy at the user Unit to ensure total compliance
    Oversee creation of advertisement and marketing materials to promote KIM products
    Participate in evaluation of marketing activities to measure its effectiveness.
    Coordinate internal marketing activity schedules to avoid overlap o and ensure proper planning and facilitation

    Lead implementation of Go-To market campaigns to reach the target market in a timely manner and ensure quicker return on investment (RoI).

    Prepare monthly marketing reports on all marketing activities that have been implemented and keep records of the same
    Prepare marketing budgets in consultation with Heads of Functions and Regional Managers.

    Develop and implement plans aimed at strengthening relationships with the media organisations to ensure the most effective messaging and positioning of the KIM Brand.

    Undertake marketing activities using digital platforms such as websites, Facebook, twitter, LinkedIn, Instagram, Google ad and provide social media performance monitoring reports to enhance planning for future -marketing activities.


    REQUIREMENTS

    KEY PERFORMANCE INDICATORS
    Increase brand loyalty and equity
    Greater brand visibility
    Compliance top budget provision
    Compliance to Institute policies and Procedures
    Number of linkages created that can lead to business


    COMPETENCIES
    Technical

    Computer Literacy
    Enterprise Resource Planning(ERP)
    Customer Care skills
    Public Relations
    Report writing
    Networking skills
    Business Development skills
    Marketing skills

    KNOWLEDGE & EXPEREINCE REQUIRED

    Bachelor Degree in Marketing or related field.
    Three (3) years of relevant work experience in the service industry.
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