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    Digital Marketer at - Nairobi, Kenya - Davis & Shirtliff Group

    Davis & Shirtliff Group
    Davis & Shirtliff Group Nairobi, Kenya

    4 days ago

    Default job background
    Full time
    Description
    The Davis & Shirtliff Group is the leading supplier of water related equipment in the East African region.

    Founded in 1946, business activities are focused on six principal product sectors - Water Pumps, Boreholes, Swimming Pools, Water Treatment, Generators and Solar Equipment.

    About Job
    The Davis & Shirtliff Group is the leading supplier of water and energy solutions in the region.

    The Group is Kenyan based and operates through a network of Kenyan branches as well as regional subsidiaries in Uganda, Tanzania, Zambia, Rwanda, South Sudan, and DRC.

    The company has a total complement of over 800 highly trained and professional staff spread across the region.

    We seek one person who meets the criteria detailed below to fill the role of Digital Marketer in the ICT team.

    The position holder should be ready to learn and will be progressively trained to handle the following responsibilities:

    Collaborate with business partners to devise and implement holistic digital marketing strategies aligned with overarching business goals.

    Work collaboratively in cross-functional teams, integrating qualitative research insights and data analysis to innovate digital marketing approaches in the dynamic landscape.

    Drive brand awareness, optimize web traffic, and generate leads through effective digital marketing campaigns, including managing, engaging and consistent social media initiatives.

    The successful candidates will have the following Essential Knowledge & Skill:

    Demonstrate a minimum of 3 years of successful digital marketing experience, showcasing expertise in planning, executing, and optimizing campaigns across various channels.

    Possess advanced knowledge of SEO, SEM, and social media advertising, coupled with strong analytical skills to interpret data and drive data-driven decision-making.

    Exhibit effective project management and collaboration abilities, including the creation and delivery of insightful reports for stakeholders in a dynamic, fast-paced environment.

    Key Qualifications

    Hold an Upper 2nd class honours degree in Marketing, Digital Marketing, or a related field from a recognized institution.

    Demonstrate an in-depth understanding of digital marketing strategies, employing business intelligence tools like Google Analytics, Data Studio, and Power BI.

    Showcase proficiency in diverse digital marketing technologies and platforms, including Google Ads, Facebook Ads, and email marketing tools, with a comprehensive grasp of online analytics and key performance indicators.

    Exhibit robust analytical skills, with hands-on experience in data-focused aspects of digital marketing, including A/B testing, conversion rate optimization, and marketing automation.

    Utilize technologies associated with digital marketing to enhance campaign effectiveness.
    Showcase strong analytical skills, emphasizing the ability to extract actionable insights from digital marketing data for informed decision-making.
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