Bob Ogonda

I’m a marketer by profession and have worked with different agencies across different Kenyan Market segments.

- I have a strong command of Strategy and Operations on market planning, Market analysis -mapping, Market segmentation, Market Mix analysis and Customer acquisition & retention methodologies. 

- I have skills in brief analysis, concept development and proposal writing

- I have vast experience in account, customer and market management end-end with terms of SLAs and CRM.

- I understand the BTL Market approach; Modern Trade, On-Trade, GT Market, Open Market, and developing the market operational scopes

- I also apply sales force principles on sales projects focusing on Quality, Distribution, Visibility, Promotions and product sampling (QDVPP)

- I understand the 360 degrees marketing approach to a brand/ service. On Research, BTL, ATL, Digital Marketing components, etc.

- I have developing training templates, training the team and managing them by applying the 4 leadership dimensions (Motivation, Team Unity, Understanding individuals and Task -Results management) 

Note: I offer services and rates will be open for discussion based on the client's brief, terms of the TOR, scope & deliverable timelines putting into place other factors like stakeholders and Tools of Trade if need be.

Over 10 years of experience in the Marketing industry with different positions and functions.

• Strategy & Operations Director 4 years
• Operations Manager 4 years
• Project Manager 3 years
• Project Lead 2 years

Degree in Bachelor of Commerce

Strategy & Planning

360 Operations System & Project Management

Project Risk Analysis & Control