Bob Ogonda

I am a marketer with extensive experience, having worked with various agencies across different market segments in Kenya. 

- I have a strong command of strategy and operations, including market planning, market analysis (mapping and segmentation), market mix analysis, and customer acquisition and retention methodologies. 

- I possess skills in brief analysis, concept development, and proposal writing. 

- I have substantial experience in end-to-end account, customer, and market management, particularly in relation to service level agreements (SLAs) and customer relationship management (CRM). 

- I understand the Below-the-Line (BTL) market approach, including modern trade, on-trade, general trade (GT) market, and open market, as well as developing operational scopes for these markets. 

- I also apply sales force principles to sales projects, focusing on quality, distribution, visibility, promotions, and product sampling (QDVPPP).

- I have a comprehensive understanding of the 360-degree marketing approach to branding and services, encompassing research, BTL and Above-the-Line (ATL) marketing, and digital marketing components.

- Additionally, I have experience developing training templates, training teams, and managing them by using the four leadership dimensions: motivation, team unity, understanding individuals, and task-results management.

Note: I offer my services, and my rates are open for discussion based on the client's brief, terms of reference (TOR), scope, and deliverable timelines, taking into account other factors such as stakeholders and tools of trade if necessary.

Over 10 years of experience in the Marketing industry with different positions and functions.

• Strategy & Operations Director 4 years
• Operations Manager 4 years
• Project Manager 3 years
• Project Lead 2 years

Degree in Bachelor of Commerce

Strategy & Planning

360 Operations System & Project Management

Project Risk Analysis & Control