Moris Nyaga

A result driven aggressive sales and marketing professional who has over 8 years of experience of achieving the set sales targets and creating effective sales plans. Possess excellent interpersonal, communication and relationship-building skills and have excelled in contributing to record-setting sales figures, territory expansions and distribution management. Possess a proven ability to lead sales teams to achieve revenue gains. Having offered the best in the roles undertaken, overtime, have been able to learn the art of maintaining customer loyalty and as a result boosting company revenue. Key competencies lie in, strategy management, distribution management, sales and marketing, marketing analysis, customer relations and relationship management. A proactive individual with the ability to work in a team offering the skills and competencies acquired over the years with the desire to join a fast-paced growing environment that offers a constructive workplace to develop brand strategies, promote new products, and interact with new clients to develop sustained business for the organization.

May 2016 -Feb 2021

Trade Development Representative

East African Breweries, Kiambu

• Drive regular feedback and reviews with each distributor’s team member through structured training and on the job coaching.
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Leveraged profit opportunities by recruiting top talent and managing brand image to exceed plan performance
• Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
• Achieve retailmarket share goals by developing and executing dealerevent- oriented marketing promotions.
• Defined locations, dealers, and investors to drive product sales and foster brand expansion.
• Exceeded targets by building, directing, and motivating high-performing sales team.
• Partnered with sales team members and leveraged strong negotiation skills to close tough deals with lucrative clients.
• Understood and capitalized on industry trendsto shape and enhance value- added solutions and strategies for new market developments.
• Met with each sales representative on monthly basis to answer questions, resolve issues and identify new strategies.
• Boost market share by establishing sales and distribution channels, and solidifying sales partnerships.
• Assess each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.

Sales Management and Trade Development

• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
• Prepared and implemented strategic growth plans for territory based on company goals and expectations.
• Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
• Devised sales strategies to increase points of distribution, point of service, product positioning, consumer awareness, trial, conversion, and user acquisition.
• Investigated and integrated new strategies to expand business operations and grow customer base.
• Monitored sales team performance, analyzed sales data, and reported information to business managers.
• Organized promotional events and interacted with community to increase sales volume.
• Resolved problems with high-profile customers to maintain relationships and increase return customer base.

Account Development and Distributor Management

• Managing and leading regional RTM (Route to Market) Strategies.
• Ensuring Sales and Distribution Model is in line with company strategies.
• Executing and Evaluating RTM Performance against distributor Infrastructure.
• Developing and communicating best practices in RTM.
• Developing and implementing a solid and optimized RTM strategy aligned with company objectives, utilizing existing IT and Distribution Systems to fully exploit market potential.
• Developing an Annual BusinessPlan for RTM implementation via effective

collaboration with the sales teams.

• Developing management reporting tools to track RTM strategy.
• Collaborating with Sales and Distribution Teams to ensure RTM execution standards are implemented, monitored, and improved as needed.
• Building RTM capabilities and defining an RTM capability roadmap across sales teams.
• Conducting financial analysis (Return on Investment of RTM Strategy) to be shared with key stakeholders.
• Implementing a control system to ensure compliance to defined RTM strategy.
• Supported consistent order fulfillment accuracy by inspecting products to verify correct price and display alignment.

Rapid Response Team 

East African Breweries, Nairobi 

• In liaison with the Trade developer, develop the annual sales forecast numbers and budget numbers by product and by trade channel/account as per the company projected growth plans.
• Continuously monitoring performance and providing coaching and training interventions to develop the necessary competencies to address the identified performance gaps.
• Collaboratively working with the territory distributor's sales force in developing

and implementing trade channel/ account plans in support of the trade sales and distribution strategies.

• Recommend effective actions to be taken and ensure the implementation of agreed actions.
• Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
• Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results.
• Monitoring competitor activities and developments in the trade arena as well as prevailing market conditions and trend.

Project Administrator/Manager

Magnate Construction and Engineering ltd

2015-2016

Duties and responsibilities

• Scheduling routine meetings and recording decisions 
• Breaking complex projects into simpler tasks and setting goals and timeframes
• Creating and updating workflows
• Measuring and reporting on the project performance
• Acting as the contact point for all project participants
• Monitoring progress of the project and also addressing potential issues
• Coordinating quality controls for ensuring the deliverables meet client demands
• Retrieving necessary information such as related case studies and client/user requirements
• Tracking expenses and predicting future costs
• Conducting risk analyses
• Preparing and providing documentation to key stakeholders and internal teams
• Ordering resources

Jan 2011 -2014

Bachelor of Science: Strategic Management

Moi University- Eldoret