HORECA Manager - Nairobi, Kenya - Coca-Cola

Description

ABOUT THE COMPANY

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 20 billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle.

JOB SUMMARY

Territory management to provide market driven differentiated service that builds sustainable competitiveness within clearly identified channels. The role delivers sustainable growth in brand equity, sales volume, market share, competitive advantage and corporate reputationSkills, Experience & Education Qualifications Bachelor's degree preferably in Sales and Marketing ExperienceMinimum 5 years' experience in an FMCG environmentStrong experience in Marketing and Customer service with good networking skillsExcellent interpersonal, verbal & written communication skills.

RESPONSIBILITIES

Implement strategies and tactical plans for HORECAs to ensure sustained business growth.Collaborate with marketing and regional Teams to execute key programs and initiatives to achieve set targets.Recruit and serve HORECA outlets to deliver premium strategy through growing relevant portfolio across the region.Establish and manage winning trading relationships with the key decision makers in the outlets covered and Key distributors across the region.Champion Order generation within the HORECA outletsTrade Execution management though SFA tool to analyse the market demand and use this information to drive performance in set KPIs – calls adherence, strike rate targets, outlet expansion, sales volume, profit and RED.Market share protection and growthBuild Capability through coaching & learning to accelerate performance.

REQUIRED SKILLS

Strategizing, Sales strategy, Collaboration, Team leadership, Marketing

REQUIRED EDUCATION

Bachelor's degree