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    HORECA Manager at - Nairobi, Kenya - The Coca-Cola Company

    The Coca-Cola Company
    The Coca-Cola Company Nairobi, Kenya

    1 week ago

    Default job background
    Full time
    Description

    The Coca-Cola Company, which is headquartered in Atlanta, Georgia, is an American multinational beverage corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups.

    Key Purpose Statement
    Territory management to provide market driven differentiated service that builds sustainable competitiveness within clearly identified channels. The role delivers sustainable growth in brand equity, sales volume, market share, competitive advantage and corporate reputation
    Key Duties & Responsibilities

    Implement strategies and tactical plans for HORECAs to ensure sustained business growth.
    Collaborate with marketing and regional Teams to execute key programs and initiatives to achieve set targets.
    Recruit and serve HORECA outlets to deliver premium strategy through growing relevant portfolio across the region.

    Establish and manage winning trading relationships with the key decision makers in the outlets covered and Key distributors across the region.

    Champion Order generation within the HORECA outlets

    Trade Execution management though SFA tool to analyse the market demand and use this information to drive performance in set KPIs – calls adherence, strike rate targets, outlet expansion, sales volume, profit and RED.

    Market share protection and growth
    Build Capability through coaching & learning to accelerate performance.

    Skills, Experience & Education

    Qualifications

    Bachelor's degree preferably in Sales and Marketing

    Experience

    Minimum 5 years' experience in an FMCG environment
    Strong experience in Marketing and Customer service with good networking skills
    Excellent interpersonal, verbal & written communication skills.
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