Integrated Marketing and GTM Manager - Nairobi, Kenya - Yara International

Description

We at Yara are part of a global network, collaborating to profitably and responsibly solve some of the world's key challenges - resource scarcity, food insecurity and environmental change.

About the Unit

Yara East Africa Ltd is a subsidiary of Yara International ASA, a world's leading fertilizer company and a provider of environmental solutions. Yara grows knowledge to responsibly feed the world and protect the planet, to fulfill our vision of a collaborative society, a world without hunger and a planet respected. We provide growers with key knowledge and best practices to sustainably improve their crop yields, quality, and profitability.

Yara East Africa has been in operation in Kenya for the past 25 years; importing and distributing fertilizer to farmers. Yara has also developed crop specific fertilizers (YaraMila, YaraBela, YaraLiva and YaraVita) crop programs to supply complete balanced crop nutrition for a wide range of arable, horticultural, grassland, fruit and forage crops and as well as offering capacity building programs to farmers.

Responsibilities

The position of Integrated Marketing and GTM Manager is part of the Yara East Africa Entity (Kenya) management team and is responsible for developing and implementing Yara Kenya and Uganda marketing strategy aligned to support Yara sales/commercial strategy. This position is based in Nairobi, Kenya reporting to the Country Manager with a dotted line to the Regional Strategic Marketing Manager, Africa.

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• Actively looking for efficiencies to deliver on marketing plan and budget optimization while managing marketing budgets for Kenya & Uganda.
• Co-ordinate and develop integrated Yara messaging across various platforms and all traditional channels in line with brand guidelines and sales strategy requirements.
• Manage all third-party agencies according to budgets from conception through to delivery in line with sales strategy priorities.
• Produce and keep up to date a clear set of brand elements and communication materials in accordance with regional and global standards.
• Work with the Country Lead, Commercial Managers and Regional Office to design an efficient channel partner marketing framework.
• Fully accountable for both strategic planning and execution of all digital solution user acquisition and engagement in coordination with region and local teams.
• Responsible in building, conceptualizing & executing campaign plan to acquire and engage users at various cycles using different touchpoints.

Profile

• A university degree or its equivlent in Marketing or Business related studies from a recognized Institute.
• A post graduate degree or diploma in business related field is an added advantage.
• 7 years progressive experience in a multinational organization.
• 3 years progressive experience in a senior Marketing role.
• A minimum of 3 years' experience in people management.
• Computer literacy (advanced Microsoft office applications)
• Fluent in English language.

Additional Information

• Exposure in market research and analysis as well as events coordination.
• Project Management skills.
• GTM implementation.
• Communication development and implementation.
• Understanding of research (qualitative and quantitative studies)
• Portfolio management through different products.

Apply no later than

25 April 2024.

Knowledge grows through differences

Yara is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. We believe that creating a diverse and inclusive work environment is not only the right thing, but also the smart thing to do. To deliver on this, Yara has firmly anchored Diversity, Equity & Inclusion (DE&I) in our business strategy and has more than 400 employees worldwide involved in D&I ambassadors networks.