- Implement Eucerin consumer marketing strategy in the Central, East, West Africa (CEWA) region.
- Ensure global marketing strategy is implemented, following local consumer & market needs.
- Drive double digit brand growth through superior innovations, communication and in market activities.
- Bring digital consumer marketing to new heights.
- Setup yearly PMP strategy for CEWA region in alignment with Medical Management, S&CM, Sales, eCommerce, and all regional and global stakeholders.
- Ensure excellence in PMP execution throughout the year.
- Responsible for activation and local best in class execution across CEWA markets.
- Utilize Global and Regional materials as well as global NPD pipeline or regional product focus strategy to execute perfectly on ground.
- Develop market knowledge in terms of trends, competitors, assortments, segments and derive concrete action plans for Eucerin.
- Strengthen consumer orientation in the team and closeness to the field. Ensure that relevant market research is conducted to understand and answer brand challenges, market environment and consumer behaviors.
- Drive brand demand and sellout, improve profitability and maximize market shares through monthly performance analysis, brand sales forecasting, and identification of business risks and opportunities, leading to recommendations for future strategy.
- Identify risks and opportunities and push actions if needed.
- Validate promotional objectives/plans along with S&CM and Sales and follow up on implementation.
- Steer product assortment, ATL and BTL budget. Influence sales through strategic guidance on pricing, promotions and sales mix to achieve net margin objectives.
- Control marketing investment in line with the agreed plan/forecast, reconciling and updating throughout the financial year. Identify opportunities to drive efficiencies of marketing investments.
- Ensure the continuous development of the Eucerin brand in line with the overall brand strategy across digital platforms and amongst consumers in the CEWA region.
- Lead the digital management of precision marketing, social media channels, influencer strategy, SEO, CRM implementation while delivering KPIs across earned, paid and owned media.
- Liaise with internal teams, external agencies, and local country partners to ensure consistent execution of digital consumer marketing plan across touchpoints and to identify appropriate digital opportunities.
- Job Location: Nairobi, Kenya OR Lagos, Nigeria.
- Position Reporting Line: The job holder reports directly to the Head of Marketing, Derma - AME
- Direct reports: No direct reports
- Education: University or similar degree.
- Minimum 7 years of FMCG experience in CEWA region. Mix of experience in marketing, digital, eCommerce, and S&CM is a plus.
- Strong leadership skills & experience in building and developing high performing teams - people agility is a key strength.
- High degree of business acumen.
- An innovative and entrepreneurial mindset.
-
Brand Manager
1 week ago
Brites Management Nairobi, Kenya Full timeBrites Management Services Limited is one of the best leading Recruitment and HR consultancy companies in Nairobi, Kenya. We are registered and incorporated under Companies Act (Cap. 486) and we provide a complete range of HR Solutions. · Salary Range : KSh 50,000 - KSh 100,000/m ...
-
Brand Manager at
4 days ago
Yara International Nairobi, Kenya Full timeWhat we do Yara's knowledge, products and solutions grow farmers', distributors' and industrial customers' businesses profitably and responsibly while protecting the earth's resources, food, and environment · Responsibilities · Brand Manager is a position responsible for implemen ...
-
Brand Manager at
6 days ago
Haco Industries Kenya Limited Nairobi, Kenya Full timeHACO Industries was established in the early 1970's as single-product manufacturer. From those modest beginnings, HACO is now one of the region's leading FMCG manufacturers, supplying a wide range of products to the entire East African and COMESA Markets. · About the Role: · Repo ...
-
Brand Manager
2 weeks ago
Brites Management Nairobi, Kenya Full timeBrites Management Services Limited is one of the best leading Recruitment and HR consultancy companies in Nairobi, Kenya. We are registered and incorporated under Companies Act (Cap. 486) and we provide a complete range of HR Solutions. · Duties and Responsibilities · Oversee and ...
-
Brand Marketing Manager at
1 week ago
Lafayette Resources Ltd Nairobi, Kenya Full timeLafayette Resources is a Human Capital, and Business Consulting Company, providing an array of top level consulting services. At Lafayette Resources, we are Bold and Tenacious, we love to take on big challenges and win, and we always partner closely with our clients in providing ...
-
Marketing Manager
6 days ago
KCB Bank Kenya Nairobi, Kenya Full timeKenya Commercial Bank Limited is registered as a non-operating holding company which started operations as a licensed banking institution with effect from January 1, 2016. The holding company oversees KCB Kenya - incorporated with effect from January 1, and all KCB's regional uni ...
-
Lead – Corporate Affairs at
1 week ago
Alliance for a Green Revolution in Africa (AGRA) Nairobi, Kenya Full timeAGRA is an alliance led by Africans with roots in farming communities across the continent. We understand that African farmers need uniquely African solutions designed to meet their specific environmental and agricultural needs so they can sustainably boost production and gain ac ...
-
Partner, Brand and Content at
1 week ago
Mastercard Foundation Nairobi, Kenya Full timeTHE OPPORTUNITY · Reporting to the Lead, Brand and Content, the Partner, Brand and Content will manage the Foundation's brand and content and support the development of a coherent brand story with corresponding design vocabulary. In this role, you will be responsible for managing ...
-
Design Manager
3 days ago
British Council Nairobi, Kenya Full timeThe British Council is a British organisation specialising in international cultural and educational opportunities. · Role Purpose · To support regional/local design needs, working closely with the Hub Design Manager and marketing teams. The Part-Time Design manager will be respo ...
-
Head of Corporate Affairs at
1 week ago
TUME Middle Africa Consulting Limited Nairobi, Kenya Full timeTUME Middle Africa Consulting is a business advisory service offering support to Companies and business professionals who want to build their brands and markets in Africa. TUME works with selected independent professional partners to merge global expertise with local knowledge an ...
-
Marketing Manager
18 hours ago
Diageo Nairobi, Kenya Full timeDiageo is the world's leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry. · Purpose of Role · The Marketing Manager Innovations will lead thought leadership to execution of scalable new launches that deliver again ...
-
The Coca-Cola Company Nairobi, Kenya Full timeThe Coca-Cola Company, which is headquartered in Atlanta, Georgia, is an American multinational beverage corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. · Summary · This role serves as the lead in the organization between th ...
-
Sales & Marketing
2 days ago
Leading company in Communications, media, radio, tv Nairobi, Kenya Part timeABOUT THE COMPANY · Creat branding capitalises on creating a strong brand for other companies brand that is; relevant, consistent, properly positioned, sustainable, credible, inspirational, appealing and unique. · Dealing with Branding, Website Dev, Digital Marketing · JOB SUMMAR ...
-
Brand Builder at
4 days ago
Gap Recruitment Services Limited Nairobi, Kenya Full timeGap Recruitment Services Limited is a leading recruitment firm in Kenya where International and local companies find just the right fit talent. · Job Purpose: · The Brand Builder will take ownership of developing and strengthening the brand identity in the marketplace. As a Brand ...
-
Area Manager at
5 days ago
Simbisa Brands Kenya Limited Nairobi, Kenya Full timeSimbisa Kenya has been operating in Kenya for more than 20 years. We have various brands that complement each other, these include; Chicken Inn, Pizza Inn, Creamy Inn, Galito's, Stop & Shop & Bakers Inn. · Main Purpose · To conduct periodic Compliance and Service assessment audit ...
-
Marketing Executive
2 weeks ago
Britam Nairobi, Kenya Full timeABOUT THE COMPANY · Britam is a leading diversified financial services group, listed on the Nairobi Securities Exchange. The group has interests across the Eastern and Southern Africa region, with operations in Kenya, Uganda, Tanzania, Rwanda, South Sudan, Mozambique and Malawi. ...
-
Marketing Officer at
1 week ago
Space and Style Ltd Nairobi, Kenya Full timeSpace and Style Ltd is a Kenyan company that has been in operation since 2002, steadily growing to be at the forefront of supply of specialized building solutions. It is through the strength of our products that we have the potential to be market leaders in the building industry ...
-
Marketing Executive at
5 days ago
Britam Nairobi, Kenya Full timeBritam is a leading diversified financial services group, listed on the Nairobi Securities Exchange. The group has interests across the Eastern and Southern Africa region, with operations in Kenya, Uganda, Tanzania, Rwanda, South Sudan, Mozambique and Malawi · Job Purpose: · The ...
-
Marketing Coordinator at
1 week ago
Peach Cars KE Nairobi, Kenya Full timee-commerce solution revolutionizing car ownership in sub-Saharan Africa. We started with an automotive marketplace, leveraging technology and robust offline operations to reduce pain points in the market for locally-used vehicles, delivering quality, convenience, and value to our ...
-
ICEA Lion Group Nairobi, Kenya Full timeAs one of the largest insurers and financial services companies in East Africa, we have decades of experience in helping discerning individuals protect and create their wealth. But that's not all. · Job Overview · The Corporate Communications Officer works with the Group Head, Ma ...
Senior Brand Manager - Nairobi, Kenya - Beiersdorf
Description
At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Main Accountabilities
Strategic Responsibilities:
Product Marketing Plan:
In-Market Execution:
In Depth Market & Consumer Knowledge:
Brand Development:
Brand Profitability:
Digital:
Role Dimensions
Your Profile
We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation and gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae, salary expectations, relevant references and certificates) and encourage you to upload your CV without a picture.
Have a look at our benefits: What we offer – Our Benefits | Beiersdorf