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    Marketing Consultant Specialist- Nairobi - Superside

    Superside
    Superside Nairobi, Kenya

    Found in: beBee S2 KE - 5 days ago

    Default job background
    Full time
    Description

    ABOUT THE COMPANY

    Trusted by 450+ ambitious brands, Superside is the #1 creative-as-a-subscription service designed with Marketers and Creatives in mind. By combining the top 1% of creative talent from around the world with purpose-built design ops technology, Superside helps companies grow faster.

    JOB SUMMARY

    What You'll Need To Succeed5+ years of experience in marketing analysis, research, customer insights, or a similar role, preferably in a consulting or advisory capacityPreferably a Bachelor's degree in Marketing, Business, Social Sciences, or a related field; Master's degree preferredStrong analytical and problem-solving skills, with a demonstrated ability to generate actionable insights from complex research findingsProficiency in various research methodologies, both qualitative and quantitative, such as surveys, focus groups, interviews, and data analysisExcellent English communication and presentation skills, with the ability to effectively convey complex concepts to technical and non-technical audiencesStrong project management skills, with a proven track record of managing multiple customers simultaneously, delivering high-quality work on time and within budgetKnowledge of a wide range of marketing strategies, channels, and tactics, including digital, social media, content, and email marketingA genuine passion for helping businesses of all sizes succeed and grow through informed marketing strategiesComfortable working with autonomy and thriving in collaborative environments

    RESPONSIBILITIES

    Conduct thorough marketing research and analysis, including competitive intelligence and customer insights, to identify trends, opportunities, and challenges for our customersAnalyze and interpret research findings, generating data-driven insights and recommendations tailored to customers' unique business needs and objectivesCollaborate with customers to refine their marketing strategies, including target audience, customer segmentation, and brand positioningTranslate findings into campaign plans, content plans, or channel plans - from a data-driven perspectiveResearch and analyze 3rd party data sources that can complement and enrich customers' 1st party data, to develop impactful insights and recommendationsMonitor and analyze clients' marketing performance, providing ongoing feedback and recommendations for optimizing campaigns, plans, and strategiesMonitor industry trends, emerging marketing technologies, and best practices to continuously improve the quality and effectiveness of the advisory and consulting services providedFoster strong client relationships through clear communication, proactive problem-solving, and a commitment to delivering high-quality work

    REQUIRED SKILLS

    Market research, intelligence, Strategizing, Stakeholder communication, Brand management, Film and video editing

    REQUIRED EDUCATION

    Bachelor's degree

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