Doreen Kinya Koome

 A highly effective professional with over 12 years of diverse and broad experience in the development and delivery of fully integrated marketing strategies for companies.

   Proven experience in the management of marketing teams to ensure effective delivery of results that increase profitability and shareholder value.

  Proficient in enabling Sales and Marketing teams to meet their commercial objectives by applying innovative marketing strategies to increase customer acquisition, penetration, and revenue.

  Creative abilities to effectively problem solve. Detail oriented and works well independently and as a team member. Strong communication skills and analytical abilities to identify and resolve customer problems.

  Seeking a senior marketing management role that will allow me to use my vast marketing knowledge, skills, and experience to add value to an organisation, while advancing my career.

Managing Partner

Hope Tendercare Health Services Ltd: January 2023 to date

In this role, my duties include:

• Lead a multidisciplinary team of healthcare professionals including nurses, therapists, and support team, overseeing all strategic and operational aspects of the business to ensure the effective provision of high quality nursing care services.
• Manage budgets, resource allocation, and financial performance to achieve set targets.
• Actively monitor nurses and support teams, ensuring they are fulfilled.
• Identify gaps and bottleneck in customer care, obtain feedback from clients, and develop and implement action plans to ensure timely resolution of any issues.

Sales and Customer Care Manager

East Africa Seed Company: February 2021 to September 2021

East Africa Seed production seed company within East and Central Africa region

In this role, my duties included:

• Develop and design the monthly/annual budget and operational plans, and follow up to ensure timely completion of all activities.
• Plan internal audits to allow preparation in advance of review dates agreed with corporate headquarters, and design, structure and lead the selection/training of personnel, review of control catalogues, coordinate the logistics, and provide coaching to the team.
• Daily communication with the Sales Agronomist and Field Assistants on farmer/distributors complaints to ensure resolution of all complaints within 72 hrs. 
• Liaise with the Sales Agronomist to implement marketing strategies in the field, and facilitate provision of resources and support to ensure achievement of the monthly and yearly sales targets. 
• Process and administer effective contract review for all incoming orders, and verify any pricing discrepancies with accounts representatives as needed.
• Accurately update and maintain backlog for customer accounts on a daily and weekly basis for monthly goals to be set.
• Manage key customer relations, incoming orders, quote requests, and complaints/conflicts for clients including key customers such as One Acre Fund, World Food Programme, ICIPE and FAO, among others.
• Effectively communicate with production and key personnel to expedite orders to ensure on-time delivery of parts.

Trade Sales and Marketing Lead

Linton’s Beauty World: March 2018 to May 2020

Linton’s Beauty World is a leading beauty brand seeking to champion African Beauty offering top of the skincare line, color cosmetics, and spa services through 21 outlets in Kenya.

In this role, my duties included:

• Develop a strong working relationship with clients (regional department stores/ store managers and field staff) within the designated territory.
• Develop and implement cross-channel marketing strategies to market and increase sales for the brands.
• Liaise with Brand Owners and Executive Managers to develop strategic marketing initiatives to drive business and improve customer loyalty with hypermarkets.
• Identify product gaps, develop solutions to minimize the impact, and work with product management to prioritize needs and eliminate gaps.
• Ensure cosmetic products are distributed in potential markets countrywide.

Bachelor of Business Administration – Marketing and Management

Australia Studies Institute, Australia and Nairobi Campus (2004 to 2007)

Kenya Certificate of Secondary Education

Greenacres School, Kenya (1997 to 2003) 

Global Certified Caregiver 

Brooklyn Training Institute, Nairobi, Kenya (2023 to 2023)