Dennis Njoroge

I hereby wish to express my keen interest in and to apply for employment in your esteemed organization. I have successfully pursued a Bachelors Degree in Commerce majoring in marketing with a 2nd class honors at University of Nairobi. I am currently working at sirville breweries as a Route to consumer manager national . I have a wealth of experience of over 10 yrs in sales management having worked for East African Breweries,African spirits/wow beverages,Keroche breweries limited, Crown beverages(sabmiller), Bio metric securities limited .My line of specialty is distributor management, customer marketing, market penetration ,asset management,negotiations,channel segmentation and sales strategy. As a highly adaptable, self-motivated and eager-to-learn individual, I believe I can bring to your organization diligence, commitment, integrity, good communication and strong interpersonal skills. I have always looked forward to working in a challenging environment that creates a clear career path for their employees .

Work Experience

January 2021- to date SIRVILLE BREWERIES

ROUTE TO CONSUMER  MANAGER (CONTRACT)

Responsibility

● Responsible for the overall Development and Delivery of the Tsavo Keg Business Strategy

● Oversaw development and execution of the trade coverage plan for the market

● Ensuring implementation of trade activities channeled to drive sales and build our brands.

● Ensured customer trading terms (e.g. credit, discounts) in the commercial planning were executed

● Responsible for the effective management of the Keg Operations Budget and Equipment

● Ensure that territory has defined contact and coverage strategy as well as account classification.

March 2017- Jan 2020   AFRICA SPIRITS LIMITED/WINES OF THE WORLD

            Area Sales Manager (Nairobi region)

Responsibility

·        Distributor route to market performance management.

·        Leading and coaching 8 van sales representatives and 12 merchandisers.

·        Ensuring implementation of trade activities channeled to drive sales and build our brands.

·        Managing sell in and sell out process in the 9 distributors within my jurisdiction, while ensuring that the distributor maintains the specified credit limits.

·        Identifying opportunities, developing and growing the business in specified areas.

·        Ensure that territory has defined contact and coverage strategy as well as account classification.

·        Liaising with brand partners barcadi, Edington on market insights in regards to our international brands portfolio

·        Actively champions data quality management hold all direct reports to account for the quality of data collected by ,ensuring that the adhere to the kpi for callage ,strike rate ,productivity, out of trade record, through the efisales sales management tools.

·        Playing a pivotal role in demand forecasting for Nairobi region.

·        Lead and implement sales capability programs as recommended by sales leadership team.

May 2015- to March 2017   KEROCHE BREWERIES LIMITED

       Area Sales Manager (Mombasa region, Rift valley region, Nairobi region}

Responsibilities

·        Offer effective leadership in support of the entire team

·        Engaging with key stakeholders including regulators ,bar owners associations, county government  to ensure that the company achieves its objectives

·        Working closely with bar owners to achieve sales targets and sales volume.

·        Conducting Route mapping and distributor reviews.

·        Conducting   capability training and brand awareness campaigns for distributor sales crew, bartenders and brand ambassadors.

·        Planning and executing promotional activities within region of jurisdiction.

·        Ensuring that there is adequate visibility in the outlets and that we are winning at the point of purchase

·        Ensuring that they are adequate stocks in the region and the right products  are channeled in the write segments

July 2014 to May 2015         CROWN BEVERAGES (SABMiller)

Modern Trade Developer (Mombasa town, south coast, north coast)       

Responsibilities

·        In charge of Mombasa cbd, likoni/ukunda, Lungalunga, Kwale, Nyali, Bombolulu,

·        In charge of mega wines  distributors, Ziani distributors, Mingles distributor,

·        Ensuring all distributors are fully stocked with castle lager castle milk stout, redds vodka, redds cans ,redds premium, castle lite, nile special, zanzi cream, konyagi, keringet.

·        Running all promotional activities according to the marketing plan.

·        Ensuring of listing off all new brands specific to the spirits portfolio konyagi, kladmir vodka ,zanzi cream ,regency, valuer.

·        Ensuring that fridges are arranged according to planogram.

·        Route mapping.

·        Conducting sales crew training and distributor evaluations.

July 2010 to April 2014 EAST AFRICAN BREWERIES

Customer Relations Representative (south coast, Voi)

Responsibility

·        In charge of Mombasa cbd, likoni, ukunda, diani, lunga lunga, kwale.

·        In charge of kizingo distributors and shiva town distributors, tamasha, santafe distributor.

·        Develop and implement a territory trade marketing plan which meets the objectives of the area trade marketing plan in the areas of brand, volume, merchandising and promotion.

·        Ensure that the territory distribution objectives of brand availability, stock holding and stock rotation are achieved.

·        Ensure that price is in line with the company strategy

·        Implement promotions, develop and execute merchandising programmes at POS with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance for the strategic brands

·        Provide market information and reports on performance of customers, brands and competition to ensure that the relevant marketing people are fully informed

·        Build loyalty by providing support to the trade through regular visits, accurate communication, problem solving, specialized advice and fair trade

·        Maintain accurate and relevant outlet information.

·        To constantly monitor the achievement of yearly/cycle objectives through accurate reporting and feedback.

·        Encourage adult consumers and retailers to buy EABL's brands and strengthen brand loyalty.

·        Manage financial accounts, assigned assets and material to ensure that trade marketing resources are secure and used in the most efficient and effective manner possible.

·         Coaching of sales and bartenders to ensure that they know there brands. In an environment where Direct Store Delivery activity is performed:

·        Manage receivables and cash collection in line with the company policies and trading terms.

·        Responsible for accurate invoicing procedures, materials or goods under my control

April - October 2010       EAST AFRICAN BREWERIES (sheer logic management)

              Rad supervisor nonalcoholic beverages (south nyanza)

Responsibility

·        Supervising 8 residential area developers in south nyanza.

·        Recruiting stockiest for all main stream distributors for alvaro and Malta Guinness nonalcoholic drinks in all centers.

·        Development of route to market strategies for main stream distributors for alvaro and Malta Guinness in all centers both Modern and General Trade across each residential area  developers  regions

·        Attaining set sales target within the assigned regions by ensuring constant growth in volume and value for non-alcoholic beverages

·        Enforcing Channel Development through listing, in-store visibility, sourcing for new business opportunities; Drafting and implementing relevant promotions per chain to drive sales for alvaro and Malta Guinness brand.

·        Enforcing of residential area developers merchandising standards in all outlets as per planogram and management of category and secondary display

·        Cold serve placement and management.

·        Coaching and deploying superior selling and reporting tools across all trade channels

·        Conduct market research and deliver accurate market insights and trends reporting in a quality and timely manner – By Principle/Category/SKU/Region/Channel/Customer 

·        Introduce performance management tools to residential sales team performance and True Score Card with top customers.

  July 2008-April 2010                BIOMETRIC SECURITIES

                                           Sales Representative

Responsibility

·        Introducing   of a new product biometric car alarm into the Nairobi market.

·        Liaising with car alarm distributors in Nairobi.

·        Selling of car alarms to end users.

·        Involved in business development by identifying viable market Over Kenya and East Africa Region

Corporate Development and Training

·        Master Bar tender training Diageo

·        SABMiller Africa spirits training

·        Wine tasting training Gatonegro

·        Sales capability training

Bachelor of commerce university of Nairobi