How Do Mutura Vendors Make Money in Kenya

Key Takeaways

• Picking high-traffic areas and the right selling times increases your Mutura sales.
• Commitment, good customer relations, and working at the odd evening hours will soon catapult your business.

Introduction

An underestimated yet highly profitable business lies in Mutura vending. 

Popularly known as the African sausage, Mutura has a spicy, delicious taste that is irresistible and almost addictive after the first bite. Thousands of Kenyans will make a point of grabbing a piece each evening as they head home. Remember, too, Mutura sales habitually pick pace from late afternoon to late evening when most people confess to enjoying the quick bite better.

Typical Mutura Ingredients

Plain traditional Mutura comprises cow or even goat tripe, blood, and offal. You can also use minced meat. The modern type of Mutura may use a combination of minced beef/pork and spices like coriander, black pepper, nutmeg, and cloves. You can also add spring onions, chili, and tomatoes to enhance the taste.

Precautions: 

1. Before you set up, research the types of customers to meet the exact taste they prefer. 
2. Use high-quality and fresh ingredients.
3. Practice the safest hygiene to ensure your customers' health and continuous sales

Otherwise, here's how you can make excellent sales:

• Identify high-traffic locations
• Set up near a butchery within the estate 
• Create a joint near a club
• Miraa chewing joints
• Matatu and bus parks
• Advertise your trade online
• Do home deliveries

What Is the Cost of Setting Up a Mutura Business

Mutura is always in demand despite the season, especially in urban settings. You need as low as Ksh 1,500 to start the viable Mutura business.  The cost is exclusive of the amount you need for the business permits. Permits are available at variable costs from one county and town to another. For example, in Nairobi County, Mutura Vendors are required to pay Ksh500 per month to run their business.

Remember that there are areas within the Nairobi CBD in which hawking is not allowed. Doing so contrary to the law will attract huge penalties. If you will be selling Mutura in Eatery or Restaurant set-up, you will get a business permit with Ksh 200 application fee and Ksh 15,200 processing fees.

The inspiration for starting a Mutura business is that you don’t need to go through many procedures. However, before you invest your money in the sector, you should first identify good business opportunities.

Read Also: 5 Ways to Identify a Good Business Opportunity

The best opportunity for a Mutura business is where the Mutura ingredients are readily available. The supply should be constant, and the demand in the market supported by an extensive customer base. If you set up a Mutura business in areas where you don’t get enough customers yet you have bigger servings of the African Sausage, the product will spoil after a day, and that will likely lead to huge losses.

To help you understand the cost of setting up the Mutura business in detail, let’s break down price estimates of some of the ingredients used.

Cost of Making Traditional Mutura (Total Ksh1, 500 to Ksh1, 800)

• Cow or goat tripe (Matumbo) - Ksh 100 to Ksh 500
• Blood- Free or Ksh. 200 to Ksh 400 from the slaughterhouses
• Offal- Ksh 100 to Ksh 300
• Salad made from onions, chili, and tomatoes – Ksh 100
• Miscellaneous expenses- Ksh 500

 Cost of Making Modern Mutura (Total Ksh1, 500 to Ksh2, 500)

• Cow or goat tripe (Matumbo) - Ksh 100 to Ksh 500
• Minced meat- Ksh 500 to Ksh 700 for 1kg
• Offal- Ksh 100 to Ksh 300
• Spices like coriander, black pepper, nutmeg, and cloves- Ksh 200 to Ksh 300
• Salad made from onions, chili, and tomatoes – Ksh 100 to Ksh 200
• Miscellaneous expenses- Ksh 500

How Much Can You Make Out of Selling Mutura

A piece of Mutura is available from Ksh10.  With cow or goat tripe, blood, and salad worth Ksh250, you can make between 30 to 40 pieces of Mutura. That means you will make approximately Ksh 400 from your investment of less than Ksh250. That translates to a 60% (Ksh 150) return on investment as your profit.

If you start your Mutura business with as low as Ksh2, 000, you will get a 60% profit of Ksh1, 200 per day. Within a period of one week, you will get Ksh8,400 profit and Ksh 33,600 in one month. Very few businesses in Nairobi make such big profits within 30 days.

Therefore, Mutura vending is a lucrative business opportunity that, if all factors remain constant, you will make Ksh418,000 within a year and more than Ksh2.8 Million over a period of 5 years. All the profits coming your way while you maintain the same investment of Ksh2, 000 per day. Revenue will increase even further if you open other branches or increase the amount you invest per day.

Conclusion 

You can't go wrong with a Mutura business because the market is almost insatiable. But like any other business, best practices can propel you even further. Use the best customer relations skills, practice good hygiene, and keep improving on the ingredients and tastes.