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    Regional Sales Manager - Nairobi, Kenya - BASF East Africa Ltd

    BASF East Africa Ltd
    BASF East Africa Ltd Nairobi, Kenya

    Found in: beBee S2 KE - 5 days ago

    Default job background
    Full time
    Description

    We create chemistry for a sustainable future In line with our corporate purpose, around 113,000 employees contribute to the success of our customers in nearly all sectors and almost every country in the world.

    Our broad portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas

    Summary

    The successful incumbent will be responsible for driving and overseeing the growth of the regional crop protection business by executing a go-to-market strategy that ensures the development and expansion of herbicides, fungicides, and insecticides for specific crops in the area.


    Duties will include the following:
    Develop and defend BASF products and market share by achieving sales targets and implementing go-to-market strategies for key segments
    Responsible for planning, managing, and defending sales accounts while also representing BASF during sales events, trade shows, and external/internal customer meetings
    Monitor and report on market activities, competitors, trends threats, and market opportunities to ensure strategic decision-making
    Manage demonstration trials to generate more sales while maintaining a high level of technical competency with retailers
    Implement credit risk management for retailers as well as manage distributors and the entire route to market channel
    Create strong relationships with retailers and farmers as part of CRM efforts to maintain customer loyalty
    Ensure adherence to all BASF guidelines and procedures in order to maintain compliance standards

    Qualifications

    Bachelor's degree in Crop Protection, Agronomy, Entomology, Plant Pathology, Horticulture, Agriculture or related field
    Minimum 5 years of experience in marketing, sales, technical and business development preferably in Lower Eastern Region
    Extensive knowledge and experience in the crop protection industry in Kenya
    Strong skills in key account management and field/project management
    Excellent written and oral communication skills
    Self-driven and motivated with strong organizational abilities
    Proficiency in Microsoft Office programs
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