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ABM Oral Care at - Nairobi, Kenya - Unilever
Description
On any day, 2 billion people use Unilever products to look good, feel good and get more out of life - giving us a unique opportunity to build a brighter future.
Great products from our range of more than 400 brands give us a unique place in the lives of people all over the worldJOB PURPOSE
Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.
If you are looking to transform the Oral Care landscape in Kenya, then this role is just for youWHAT WILL YOUR MAIN RESPONSIBILITIES BE
Innovations
Lead Network meetings and land on-going innovations OTIF
Elaborate and execute a 100-day launch plan for these new products.
Follow up on existing innovations: tracking against BC, MS, distribution, EPOS, OSA, pricing vs competition.
Consumer & market knowledge
In-depth consumer & shopper understanding (through MS analysis, consumer visits and trade visits & monthly sales + distribution reports analysis)
Translate numbers and on ground observations into actionable opportunities that will help us win in the market.
Rigorous tracking of consumer and trade pricing on GT and MT channels
Rigorous tracking of competitors activities in the market and adapt plans while bringing added value thru best practices.
Explore new demand spaces that can differentiate vs competition.
S&OP process
Full attendance and ownership of the S&OP meetings for Oral Care, to deliver FY flexible goals.
Drive discussions and alignments with relevant stakeholders (mainly CCD, Demand planer, production planer & finance) and give full clarity about the cycle's output in terms of variance and financial impact.
Lead Kenya in terms of consolidation and reporting of all the changes/ impacts on the P&L, coming from all subcategories.
Promotions & activationsWe have a resource dedicated for this job, but each ABM is responsible of the strategic planning of promotions as well as ensure a high standard execution that will help us win in the market.
Similarly for activations, the ABM is responsible of planning activations that fits with the brand's strategy and purpose and ensure that the right scale and execution are in place vs competition.
In this task specifically, the ABM will also need to have the ability to manage a resource with full autonomy.
Media & communication developmentSet winning KPIs
Track and execute media plans
Others:
Lead BMI management for total Oral Care
Requirements
Experiences & Qualifications
2+ years classic brand management experience in an FMCG environment.
Business management and brand development experience an added advantage.
Skills
Brand Activity Planning
Commercial Acumen
Net Revenue Management
Design for Channel
Data Driven Innovation