Patricia Awuor

I am a seasoned and enthusiastic professional with a background in Digital Marketing. My expertise encompasses Social Media Management, Content Curation, Copywriting, and Search Engine Optimization (SEO). I have a proven track record in developing and executing effective digital marketing plans and using Google Analytics to monitor and increase website traffic.

Digital Marketing & Operations Manager at Joanna K Cosmetics.

• Successfully spearheaded the expansion of the organization's Instagram following to over 63.6k followers, while also preserving the brand's core values and cultural identity.
• Developed and curated compelling content across four social media channels to establish a consistent and engaging online brand presence.
• Conducted in-depth data analysis and reported weekly analytics and KPIs utilizing Google Analytics to facilitate informed decision-making by management.
• Efficiently managed the organization's Shopify account, meticulously ensuring that all website edits were implemented in strict adherence to brand guidelines.
• Developing and implementing processes and systems to improve operational efficiency, such as project management tools, workflows, and automation
• Collaborated closely with PR and marketing teams to effectively identify and engage with content creators for paid collaboration opportunities.

Visual Content Creator at Breathe Media.

• Creating eye-catching and high-quality short-form films for TikTok and Instagram Reels by designing and creating great multimedia material, including photography.
• Supervising the design and creation of video and animation material, whether outsourced or done in collaboration with other content providers, to guarantee high-quality output.
• Exhibited great authoring abilities, ensuring that social media messages were 100% grammatically correct while retaining a high degree of professionalism and quality.
• Planned and executed digital campaigns for clients, matching their unique objectives and achieving real outcomes.
• Working together with the marketing team to create both organic and sponsored campaigns.

Social Media Manager at Laico Regency Hotel. 

• Stayed on top of market and industry trends by following in collaboration with the marketing team.
• Managed all the social media accounts for the hotel.
• Ensured all the events at the hotel had live updates and online representation.
• Sent out biweekly newsletters on behalf of the hotel

Diploma in Hotel Management with a Distinction from Boma International Hospitality College.