Julie Nguru

I am a results-driven Campaign Manager with over 2 years of experience in account management, client service, client relationship management, brand strategy, and agency collaboration. Throughout my career, I have successfully developed and executed social and behavior change campaigns, driving impactful results and creating positive change. By leveraging data-driven insights, I have been able to inform campaign strategies, optimize performance, and deliver measurable outcomes. My expertise lies in managing cross-functional teams, coordinating with stakeholders, and ensuring the seamless execution of campaigns. I have a strong ability to create compelling content that engages target audiences across various channels. With a deep passion for driving meaningful impact, I thrive in dynamic and forward-thinking environments. I am excited to bring my skills and expertise to a Campaign Manager role within an innovative organization that shares my dedication to making a difference.

Key Skills:

• Campaign Management
• Account Management
• Client Service and Relationship Management
• Brand Strategy
• Social and Behavior Change
• Data-driven Insights
• Cross-functional Collaboration
• Content Creation
• Performance Optimization
• Impact Measurement
• Team Leadership

Throughout my experience managing over 10 impactful social behavior change campaigns, including initiatives focused on Covid-19, family planning, infant development, and mass drug administration, I have assumed various roles and responsibilities that have significantly contributed to the success of these campaigns.

1. Comprehensive Campaign Management: As a campaign manager, I have demonstrated my expertise in leading end-to-end campaign management. This encompasses meticulous planning, effective budget management, stakeholder coordination, communication planning, performance tracking, and comprehensive documentation. By efficiently allocating resources, managing timelines, and leveraging data-driven insights and marketing AB tests, I have optimized campaigns for maximum impact and success. This approach ensures that every aspect of the campaign is carefully strategized and executed to achieve the desired behavioral change outcomes.
2. Strategic Digital Analysis and Execution: I have played a vital role in developing and executing effective influencer programs based on performance metrics. By strategically maximizing value creation for clients, I have ensured that our campaigns deliver tangible results. Through diligent analysis of campaign performance, including social media and comprehensive campaign analysis, I provide actionable insights to drive continuous improvement, optimize growth, and enhance overall campaign efficiency. This data-driven approach enables us to make informed decisions and refine our strategies for greater impact.
3. Nurturing Influencer Partnerships and Successful Campaigns: One of my key responsibilities has been nurturing long-term partnerships with creators and influencers. By establishing strong relationships and ensuring their alignment with our campaign objectives, I have facilitated the execution of high-quality and successful campaigns that consistently surpass client expectations. This achievement highlights my ability to curate influencer content that resonates with target audiences, effectively driving behavior change and generating meaningful impact.
4. Leadership and Collaborative Excellence: As a team leader, I have effectively managed cross-cultural teams of Campaign Coordinators, empowering them to exceed campaign KPIs and goals. By fostering a culture of teamwork, providing guidance and support, and driving continuous improvement, I have cultivated a high-performance environment that enables the team to deliver exceptional results. Additionally, I have collaborated seamlessly with internal teams such as operations, finance, and legal to ensure streamlined processes, support internal and external reporting requirements, and continually enhance the AIfluence platform. These cross-functional collaborations have strengthened the overall campaign execution and delivery process.
5. Exceptional Client Relationship Management: Acting as a reliable liaison between clients and the agency, I have prioritized maintaining strong communication channels and nurturing long-term partnerships. By collaborating closely with clients on campaign strategies, supporting pitches, and effectively navigating fulfillment logistics, I have strengthened the client-agency relationship. Additionally, I have provided ongoing support and consistently exceeded client expectations, ultimately driving customer satisfaction and loyalty.

United States International University, Africa

Bachelor of Science in International Business &     Administration

September 2018 – April 2022