Dee karimi

From developing communications initiatives and marketing collateral to overseeing internal and external communications strategies, I excel at generating effective and positive organizational exposure and enabling the success of overall communications efforts.

I seek to secure a challenging working environment where I can be able to strive through joint efforts and showcase my potential, creative and innovative abilities capable of putting the organization at the spotlight as far as setting standards for creative, integrity and professionalism is concerned. 

PR & Marketing Officer.

Vetlab Sports Club: Sep 2021- Present

Duties and Responsibilities:

Marketing

• Conduct market research to identify business trends and customers’ needs and desires.
• Analyze data and conduct surveys to gather the necessary information and interpret the data to create successful marketing strategies.
• Create marketing and advertising campaigns to promote events, sponsorships, membership drives, happy hours, chef’s specials and gym activities in order increase member’s patronage hence increasing club’s income revenue.
• Source sponsorships from targeted corporates and maintain a good relationship with them for continued partnership in other ventures e.g. taking up available advertising spaces within Vetlab.

PR & Communications

• Maintain positive public and media relations including but not limited to developing escalation protocols for managing communication crises, should they arise and issuing statements as well as reducing the impact of negative press.
• Develop strategic communications plans, generating multimedia materials, producing web and social media content, and developing targeted presentations to communicate key messaging and initiatives. 
• Develop, write and edit communications and marketing materials, including but not limited to press releases, videos, newsletters, blog posts and social media content. 
• Fine-tuning knowledge of traditional and new media channels to accelerate corporate messaging; developing and managing website and social media content to expand communications.
• Communicate with key stakeholders to gather information and develop targeted communications tools while consistently achieving goals and objectives.
• Demonstrate outstanding verbal and written communication skills while thriving in deadline-driven, fast-paced environments.

Events Management.

• Design, create, and implement event-specific Excel checklists and worksheets detailing items needed for specific event pack out and source sponsorships from various corporates for the various events.
• Coordinate and implement all operations within an event, including, but not limited to vendor selection, set up, décor, tech support and payment.
• Ensure flawless event coverage i.e. videography, photography and earned media coverage in different local publications and radio/TV stations.

Business Development Lead -Lab/Corporate 

Ilara Health Limited: March 2020- Aug 2021

Duties and Responsibilities:

• Creating B2B sales/aftersales pitch and presentation decks.
• Devising new and original strategies and techniques necessary for achieving the sales/ aftersales targets; setting weekly, quarterly, monthly, and annual targets for the sales/ aftersales Executives and making sure these targets are realistic and achievable.
• Oversee and coordinate activities of the aftersales team in order to build a healthy and profitable relation with buyers and other associates, assigning members of the team to the company’s accounts.
• Defining and implementing sales/ aftersales policies and procedures; approving all sales/aftersales plans and budgets.
• Developing, maintaining, and improving relationships with key accounts to maintain a high level of service and client loyalty.
• Conducting aftersales meetings and CMEs with clients.
• Conceptualizing and introducing creative, effective marketing and sales solutions and initiatives to propel the achievement of organizational goals and realize improved customer retention and profit enhancement.
• Overseeing day-to-day customer-facing operations—including relationship management, event coordination, staff training, and social media engagement ‘to accelerate growth.
• Ensuring positive customer experiences by proactively managing and growing customer relationships.
• Utilizing organizational, interpersonal, and problem-solving skills to generate peak results and top performance levels.

Customer Success Lead/Account Manager 

Collection Africa Limited; August 2017- February 2020

Duties and Responsibilities;

• Responsible for establishing and maintaining customer service relationships with my company’s largest customers. 
• Onboard new clients, account escalations and renewal of contracts and more so handle customer advocacy.
• Manage a group of account managers in the contact center. 
• Use my communication and presentation skills to train the account managers on how to deliver premium customer service. 
• Utilize my exceptionally strong analytical skills to look over any critical customer service issue and make recommendations that can led to a high retention rate among the top 10 percent of our customers. 

Social Media Marketing Executive

Indepth Research Services, January 2015- August 2017

Duties and Responsibilities:

• Digital and Social Media Marketing of the company’s trainings on back linking sites, social media sites and Email Marketing Campaigns using HTML to send personalized emails through mail chimp. 
• Running forum campaigns on D- Groups such as Pima, Pelican and Paepard. Updating the Website’s training calendar 3 months prior to upcoming trainings using word press. 
• Client lead generation and management by use of Google analytics to determine which sites are more active and drive more traffic to the company’s website. 
• Develop and implement Search Engine Optimization to ensure Indepth Research Services is ranked among the top training companies. 
• Keep abreast of new social media strategies, web technologies and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.
•  Create and manage link building strategies, content marketing strategies and social media presences. 

Develop engaging online content including videos and blogs as well as analyze content success. Forecast marketing campaign growth and ROI for marketing campaign.