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Benjamin Ayoro

Benjamin Ayoro

Content Writer and Research Analyst
Nairobi, Nairobi Area

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About Benjamin Ayoro:

An open-minded and meticulous individual with a strong background in community and market research, data analysis, GIS mapping, content writing, and spatial planning. I have over four years of working experience—a team player with exceptional communication skills.

Experience

Physical Planning Consultant at Two EMS Associates (May 2018 - Ongoing)

  • Utilized KOBO toolbox software, SPSS software, Microsoft Excel, and G-suite to conduct in-depth qualitative and quantitative research; identified trends, patterns, and stakeholder preferences, enabling data-driven decision-making, and achieving a 30% increase in data accuracy.
  • Conducted stakeholder engagement forums.
  • Conducted Environmental and Social Impact Assessments of specific geographic locations.
  • Prepared Informal settlement, Urban, and County Development Plans using AutoCAD and 3-dimensional designs on Sketch UP 3D.
  • Used G-Suit to organize meetings, assign tasks, and generate technical reports.
  • Assisted in planning and organizing company events and meetings, ensuring successful execution.
  • Updated planning files with new land use information, statistical data, and survey documentation.
  • Surveyed and inspected sites to verify zoning and related housing information.
  • Advocated for forward-thinking strategies to help the community and the environment long-term.
  • Maintained maps and databases covering single-use and community-based development plans.
  • Researched historical maps, reports, and investigations as part of special planning-related projects.
  • Offered advice to planning officials about the feasibility, cost-effectiveness, and regulatory issues of different projects.
  • Met with government officials, legal representatives, and land developers to develop and improve land use plans.
  • Organized field investigations, surveys, and impact studies to assess the varied factors affecting a specific planning area.
  • Used tables, charts, and graphs to illustrate project information to different audiences

Premium Content Writer at NO-BS Marketplace (October 2022 - April 2023)

  • Conducted in-depth research on topics requested by clients.
  • I reviewed and edited client articles to improve the content's quality.
  • Developed SEO-optimized content that increased visibility on search engines.
  • Researched and authored technical articles on a variety of topics, including lifestyle, business, technology, and finance.
  • Adapted writing style to meet the needs of each target audience, resulting in higher engagement and reader satisfaction.
  • Collaborated with other writers and editors to ensure the quality and accuracy of the content.
  • Created compelling headlines, titles, and summaries that increased click-through rates and reader engagement.
  • Used appropriate voice tones and diction to compose engaging content for audiences of various ages.
  • Drove the creation of quality content in a variety of engaging formats.
  • Proofread content for errors and inconsistencies to provide quality finished projects.
  • Completed drafts of content and finished projects within deadlines.

Senior Correspondent at Ashantene  (February 2022 - September 2022)

  • Effectively used CRM to update the company database and post website content.
  • Conducted research on the geopolitical and socio-economic state of African Countries.
  • Wrote country profiles and travel advisories.
  • Created Geospatial maps showing African countries' demographic, physio-graphic, economic, and geopolitical nature.
  • Used Slack software for conference calls, file sharing, and task designation.
  • Updated company database on Notion.
  • Wrote and edited high-quality articles and website copy that drove organic traffic to the company website.
  • Coordinated with designers and other creatives to ensure content was visually appealing and on-brand.
  • Developed content templates, style guides, and other resources to improve content production.
  • Collaborated with cross-functional teams to ensure content alignment with brand guidelines.
  • Edited and optimized existing content to ensure accuracy and consistency across all channels.
  • Developed ideas and material for columns or commentaries by analyzing and interpreting news, current issues, and individual experiences.
  • Introduced new angles on previously reported material to update and inform viewers.
  • Sought out breaking news and storylines through research of local, national, and international topics.
  • Collaborated with editorial personnel to review story ideas and develop media strategy.
  • Covered breaking news stories by quickly responding to alerts and delivering up-to-the-minute information.
  • Performed remote pieces on breaking news situations and ongoing news items.
  • Revised work to match editorial requirements and space allotted.
  • Analyzed and processed press releases for synthesis and inclusion into articles.

Analyst and Correspondent at Ashantene  (December 2021 - February 2022)

  • Wrote, translated, reviewed, and published communiques on the company website.
  • Conducted research on the geopolitical and socio-economic state of African Countries.
  • Created country profiles comprising geographic, economic, and administrative data. 
  • Created Geospatial maps showing African countries' demographic, physiographic, economic, and geopolitical nature.
  • Used Slack software for conference calls and file sharing.
  • Updated the company's database on Notion.

Research Assistant at University of Nairobi Enterprises Ltd.  (October 2016 – February 2017)

  • Trained data enumerators to use mobile phone-based data collection software.
  • Developed a research database to store and organize data from the research project.
  • Developed and administered surveys to collect data for the master planning project.
  • Performed statistical analyses to identify key trends and insights in the data, resulting in the successful completion of the master planning project.
  • Generated technical reports based on market and socio-economic research data.

Urban Planner at Centre for Urban Research and Innovations (August 2016 - October 2016)

  • Conducted socio-economic surveys.
  • Prepared socio-economic and planning technical reports.
  • Organized and participated in Urban Planning Conferences
  • Synthesized and prepared research, analysis, and GIS mapping to support project planning.
  • Designed and implemented creative and inclusive community engagement.
  • Organized field investigations, surveys, and impact studies to assess the distinct factors affecting a specified settlement.

Field Researcher at UN-HABITAT (September 2015 - January 2016)

  • Worked as a field researcher in the Nairobi City-wide Open Public Space.
  • Conducted an inventory and assessment of existing open public spaces in Nairobi City.
  • Utilized various data collection methods such as questionnaires, interviews, and observations to capture data.
  • Utilized smartphones to collect data in the field, allowing for faster data collection and analysis.

Education

University of Nairobi (January 2014 - September 2018)

Awarded a Second-Class Honors - Upper Division degree certificate in Bachelor of Arts (Planning) in September 2018.

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