Caroline Maina

3 years ago ·

Post by Caroline
>
Lead Generation SOP

Lead Generation SOP

LEAD GENERATION

The 3 main
Steps...

lead Research: The first step is to research
potential leads. | ask the client the
individuals or businesses that may be
interested in the product or service being
offered. | use a variety of tools and
techniques, such as search engines, social
media, and databases, to generate the
leads

 

Lead Qualification: The next step is to
qualify the leads by determining if they

2 meet certain criteria, such as budget,
authority, need, and timeline (BANT).
This helps me to identify which leads are
most likely to convert into paying
customers. | use different software for
this or do it manually

Lead Outreach: Once leads have been
qualified, I will reach out to clients to
introduce the product or service.

This may involve sending an email, making
a phone call, or using social media. You
know, just to establish a connection and
determine if there is any interest in the
offering.
Portfolio & Services
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