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Research Manager at - Nairobi, Kenya - NielsenIQ
Description
NielsenIQ is the industry leader in global measurement and data analytics, and the most trusted source for retail and consumer intelligence.
We deliver the complete truth to retailers, manufacturers, and our partners through our comprehensive data sets and powerful insights.Job Summary:
To manage multiple client account teams within a country, region, or area with the aim to enhance and develop relationships with assigned and prospective clients resulting in achieved revenue targets and customer satisfaction.
To be responsible for the development of client business and for handling projects from preparation of proposals to client through to final tabulations and/or reports/ presentationsResponsible for regular client engagement and being the Insights partner
Responsible for the development /mentoring team assigned to him/her and supervising their deliverables
To create a business development plan as per the business targets assigned
Position Prerequisites (To be considered for this role):
Add insights to client business, be involved in clients' key business issues contribute to decision-making and deliver effective presentations
Select and develop strong client teams
Build strong relationships with client organizations (including senior marketing and sales functions)
Oversee the development of Client Briefing Documents for all handled accounts
Successfully implement the needs assessment process in key client organizations
Oversee the development of achievable and measurable account plans for key clients
Interact with key Global Clients to establish an effective networking base
Empower client teams to proactively provide solutions to client issues
Identify opportunities to expand business with existing clients
Decisions regularly require the ability to develop alternative solutions based on previous experience
Promote effective working relationships within the team, other departments, and clients
Ensure the development of key team members to effectively transfer knowledge and skills
Be comfortable working in Social research and across business
About You
Are you self-driven and creative when writing reports? Are you comfortable with client presentations including C-suite? Are you a firm leader with great client-management skills and a hunger to know everything there is to know about your client's needs? This role is fast-paced, dynamic, and rewarding as you work with clients of various sizes across industries to provide the best solutions for their needs
Major job responsibilities/activities/behaviors of the role
Aligned with the client/country's vision and expectation from the research conducted: He/she should be aligned and familiar with the strategic goals of the country /economy /client and how is the respective department /client contributing towards overall development or the strategic goals
Good understanding of the client research requirement: he/she should have clear visibility of the client's KPIs/goals and have the ability to think from the client's perspective.
Should be able to identify the research need and connect with the business outcome for action planning by the clientClient engagement:
should hold periodic meetings with the client to receive feedback and learn more about new business and other requirements of the client thus creating a strong bond with the client
Knowledge consolidation and learning:
Be comfortable working in Customized Intelligence across businesses with a preference for social research. Have vast knowledge in research design and execution
Ability to write winning proposals and excellent reports
Fully accountable for a team and projects assigned
Develop the business using own next work or tenders received and maintain a good relationship with the client for long-term business relations
Ensure successful project execution to enhance client relationships and satisfaction
Proactive and takes leadership:
Ready to support internal team members and takes initiative on various activities within consumer insights services and on the client side (on case-to-case basis)
Problem solver:
Handles complicated client queries or complaints independently or with minimal involvement of seniors. Able to resolve and make decisions on grey areas
Able to think on various analysis specs and go beyond the regular analysis framework – brainstorm and leverage on previous learning and knowledge
Works on the analysis and interpretation of results, provides feedback to clients and writes reports and recommendations useful to client action planning
Presents results of study to the clients
Qualification
A university graduate with a marketing or social sciences background is preferred
A minimum of about 8 years of research experience
A Masters degree will be an added advantage
Experience from a research company / Consultancy firm will be essential