Market Research Lead at - Nairobi, Kenya - Koko Networks

Description

This company was formerly known as SmartCook Energy. Last-mile energy networks for Africa's cities. Smarter commerce for urban Africa. Unique rich media delivery platforms. Our mission is to improve life for everyone in Africa's cities.
About Job

The MR Lead in Rwanda will play an integral role in developing MR capacity in Rwanda.

With the support of a small team in Nairobi, Kenya, he/she executes the market research strategy and ensures excellent output for the company stakeholders.

Core to the role is to drive market research studies end to end; from initial design of approach and methodology, to execution, analysis, and final reporting.

You will serve as a champion for the voice of our customers and agents, helping to bring clarity around
their behaviors and preferences through rigorous qualitative and quantitative research, surveys, and in-depth analysis. Unique to this position is the need to be an autonomous self-starter.

You will act as the sole MR representative in Rwanda, and will work together with local research partners and self- recruited & managed enumerators.

In your role you will work closely together with the commercial and operating teams in Rwanda, your line manager is based in Nairobi, Kenya.

What You Will Do

Coordinate all MR initiatives in Rwanda

Implement all Rwanda oriented customer and market research projects and initiatives
Engage with local consultants and enumerators to drive projects and the strategic (MR) agenda
End-to-end delivery of research projects
Timely and thorough communication with the MR team in Kenya

Represent the team and drive the MR agenda in Rwanda

Act as the MR interface with the team in Rwanda
Work alongside the MR manager to develop, and execute, the strategic & tactical agenda
Build interpersonal relations
Jointly develop and drive the agenda of MR initiatives in Rwanda

Design Proposals

Able to understand requirements and translate them into proposals based on limited information
Develop proposals detailing purpose of the study
Research Proposals
Develop in-depth

MR insights & reports

Design and lead in-depth customer & market focused research efforts using both quan. & qual. techniques
Collect and analyze customer and market data for trends, patterns, and insights
Respond to inbound research and insight requests
Select or design appropriate research methods to deliver quality insights
Translate data (input) into insights (output) and make it presentable

Foster the use of big) data insights

Ability to work alongside our data, analytics, and GIS (mapping) departments
A moderate understanding of data is required for thorough (quantitative) analysis
Perform (simple) data analysis on self-collected data and/or existing databases

Reporting and presentation of insights & results

Data and study results need to be made insightful and relevant to become applicable to internal & external stakeholders and departments
Producing insightful presentations that go beyond dry reporting of data and results, and suit the audience

What You Will Bring

Personal profile

Purpose driven and passionate about (socio-economic) development. Eager to contribute to developing Africa through commercial initiatives with a social impact
Comfortable with the dynamics of a fast-paced, growth-stage startup environment. Willing to work extended hours and demonstrate flexibility. Able to adapt to an ever changing environment

Areas of expertise

Customer assessments & Market intelligence -studies. Experience with developing, coordinating, and concluding customer and market studies. Able to drive studies that can be both Qualitative and Quantitative in nature

Experience

Data, business intelligence, and statistical- tools and platforms. Theoretical background on statistics and data manipulation, and hands-on experience with industry-standard platforms (e.g. Excel, Google Suite, SPSS, R, Stata, Domo, Looker, etc...)
Hands-on (field) research experience. Demonstrated to be able to self-collect data in the field, both quantitative data as well as qualitative insights
Project and product -management. Proven ability to drive field projects end to end. Able to operate agile with lean on resources

Core competencies

Demonstrated aptitude for project management: balance priorities; clarify requirements; lead cross-functional efforts; pay keen attention to detail; generally keep deliverables on schedule

Manage and measure work:
assigns responsibility for tasks and decisions; sets clear objectives; monitors process, progress, and results; designs feedback loops into work
Confident with adapting to new tools and platforms: learn and utilize the latest software platforms; update MR team on new tools; provide technical support when needed

Integrity:
demonstrate a high level of integrity, and establish controls to ensure honesty, accuracy, rigor and transparency in all assignments and reporting

Generic competencies

Communication skills, verbal and non-verbal
Interpersonal skills, ability to connect and understand markets and customers
Planning & organizing skills, rigid when necessary - flexible when needed
Ambition to grow professionally and contribute to the development of the company
Bachelor degree from an academic university. Basic understanding of statistics and research is required
Academic Research Master with qualifications or a specialization in Statistics, Business Intelligence, Data Engineering, and alike is preferred
3+ years + of work experience in a research related role
3+ years of work experience in a MR related role, experienced with managing teams is preferred
Familiar with modern business solutions and software /tech enabled industries
Experienced with renewable energy (cooking fuel) and/or FMCG industry is preferred
English and Kinyarwanda proficiency