Marketing, Sales - Nairobi, Kenya - Optimise Outsourcing Limited
Description
Main duties of the role:
• Oversee and set targets for the marketing team, external agencies and freelancers.
• Responsible for marketing, brand and sales strategy. Owning all online activities including SEO, PPC, CMS, social media, Email Marketing, Affiliates, Marketplaces and CRO.
• Overseeing the targeting, messaging, sales materials and marketing activity to drive commercial sales. Ensuring the profit margins align with business requirements and the wider pricing strategy.
• Manage the overall marketing, sales and trading strategy to hit revenue and margin targets.
• Own the sales forecasting, and work with the inventory, supply and ops teams to meet customer needs.
• Ensure up-to-date personal and team knowledge of current online trends.
• Updating website for new mobile or desktop functionality to appeal to current and future customers.
• Provide regular online sales reports to the senior leadership team.
• Provide regular 121s for all lines of report to keep track of individual team members' happiness and performance
Requirements of the role:
• Experience in successfully managing and developing a team of people.
• Ability to critique, advise, and motivate marketing team members.
• 3+ years' experience in retail e-commerce, experience in the retail of high-ticket items would be a plus.
• Must be able to demonstrate excellent written and verbal communication skills in formal as well as informal situations.
• Must have an in-depth understanding of web design and web analytics.
• Must have an excellent knowledge of all major paid, owned, and earned media channels and have significant hands-on channel experience.
• Must have an excellent understanding of the role of social media in the customer purchase journey.
• Must have an in-depth understanding of ecommerce pricing strategy and pricing software.
• Must be an advanced user of Google Analytics with a good understanding of Google AdWords, Email Marketing platforms (Klaviyo), Marketplaces and Affiliate Marketing. Previous experience with Magento and CRO platforms such as Hotjar would be a plus.
How to Apply:
If you believe that you fit the role and are up for the task, kindly use the link below to apply for the position.