Senior Brand Manager at - Nairobi, Kenya - M-Gas

Description

M-Gas is using technology to transform lives by providing clean cooking gas to all Kenyans 24 hrs, 7 days a week.

We give you our cylinder filled with gas, a smart meter, a gas cooker and a key card as part of our package so you don't have to pay the high upfront fee of buying a gas cylinder and cooker.

About the Job
Overall responsible for all consumer facing brand strategy and execution. You will work on designing and executing integrated omnichannel brand plans.
Duties & Responsibilities

Consumer led Strategies.


Brand strategic plans:
Develop business and brand plans that drive overall business objectives.

Communication and digital strategies:
Oversee creation and amplification of Integrated Marketing campaigns in the region.

Consumer-Centric Strategy:
Serve as the advocate for our consumers, crafting communication and strategies rooted in robust consumer insights.

Consumer Expertise:

Become a subject matter expert in understanding our consumers and effectively translate this understanding across all levels of our organization.

Brand Operations


Agency Management:
Lead and manage agency partnerships to deliver impactful holistic campaigns, digital activations, and social media community management.

Budget Management:
Implement rigorous budget management practices, making data-driven recommendations aligned with our brand's strategic priorities.

Annual Calendar:
Develop and execute the brand's annual calendar, ensuring alignment with brand objectives and market trends.

Reporting and Metrics:
Prepare and disseminate marketing reports, providing clear and insightful brand health metrics and share tracking to evaluate performance.

Brand Building Execution


Omnichannel Strategy:
Implement and execute the brand's omnichannel strategy, maximizing our presence across various platforms and touchpoints.

Strategic Contribution:
Play a vital role in the brand strategy's annual cycle and planning, helping shape the brand's direction.

Campaign Execution:
Oversee the design and execution of brand campaigns and activations, ensuring they resonate with our target audience.

Internal Brand Advocacy:
Foster a sense of brand ownership, pride in company and engagement within our employees. Bringing the brand to life in a way that connects.

Personal Attributes

Strategic mindset with the ability to develop and execute consumer-centric strategies.
Exceptional project management skills & ability to drive and manage complexity.
Strong business and financial acumen to drive data decision making.
Design and execution of brand campaigns/activations.
Ability to judge and evaluate creative concepts.
Coach and manage a team of brand associates and driving them to excellence in execution.

Requirements

Academic Qualifications :
Bachelor's degree in marketing, Business, or a related field. MBA is a plus but not mandatory.

Skill Qualifications

Proven track record with 5+ years of brand management experience, demonstrating a successful history of driving brand growth.
Previous experience with Global FMCG / CPG companies preferred