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- Development and execution of hospital Business Development strategy
- Develop a growth strategy that is aligned to the organization's values.
- Tracking and analyzing market trends, monitoring the competition, and developing strategies for growing the business.
- Conduct research to identify new business opportunities/ markets, and current customer needs that will inform the development of new products and review existing products to ensure that they are aligned to customer needs and market realities.
- Lead in the development of new products and packages and review of existing ones.
- Lead business engagement with corporate and various target markets to identify growth opportunities.
Growth of Outreach activities to the hospital - Develop and execute an effective strategy that will increase the conversion of outreach referral bookings to actual consultations.
- Timely reporting of Monthly and YTD referrals from the outreach activities.
Corporate Relationship Management - Develop a business strategy for engagement with industry stakeholders.
- Establish and maintain relationships with key decision-makers within the corporate partners to grow and maintain the business portfolio.
- New account opening and management and renewing the expired ones.
- Gathering intelligence on the sectoral trends
- Hospital Services and Facilities Marketing
- Developing key relationships with private doctors, other referring hospitals, evacuation companies and medical tourism agents to position the hospital as the facility of choice.
- Work with the Communications team to develop relevant collateral and public information.
Doctors' Relations - Building relationships with referring doctors to understand and meet their needs.
- Identifying the relevant Continuous Medical Education (CME) needs and working with the team to deliver them to build relationships.
- Bridging the relationship between doctors and corporate partners
- Teamwork and Cohesion
- Develop and maintain relationships with various internal and external stakeholders.
MINIMUM REQUIREMENTS/ QUALIFICATIONS - Bachelor's degree in business/ marketing or a related field from a recognized university
- Relevant professional qualifications with active membership in a professional body
- Have at least 5 years' experience in a business relationship/business development or
- marketing role gained in a customer-focused environment and possess proven and effective long-term relationships skills with a wide range.
- At least three (3) years' experience as Head of Department
- Health sector knowledge with good understanding of business dynamics of the industry will be an added advantage.
- Demonstrate a proven track record of developing and implementing successful marketing initiatives and/or business plans within a defined budget and resources.
- Hospital Experience Is a Must
KEY JOB REQUIREMENTS - Must have strong work ethics.
- Demonstrate a proven track record of developing and implementing successful marketing initiatives and/or business plans within a defined budget and resources.
- Possess excellent spoken and written communication skills and with a proven ability to present to high-level stakeholders in a confident and mature manner.
- Strong market research and analytical skills and an ability to prepare concise reports on research findings.
- Comprehensive report writing skills.
- Experienced in handling corporate business with extensive networks in the sector.
- Exposure in working in a Multicultural work environment.
- Dynamic, ability to multi-task and work under pressure
- Excellent interpersonal skills and ability to effectively manage internal and external customers.
- A genuine team player with a willingness to support colleagues during times of demand and readily contributing to the development of yourself and your colleagues.
- Excellent interpersonal & Communication skills
marketing and business development manager - Nairobi, Kenya - Premier Hospital
Description
Premier Hospital is a specialized private hospital located in Nyali, Mombasa offering high-quality emergency, outpatient, and inpatient care. We have a patient-centered culture, and our approach is to provide comprehensive healthcare, which is focused on all aspects of the patient's health and overall well-being. Our service delivery model is anchored on Compassion, Care, and Competence.
MAIN DUTIES AND RESPONSIBILITIES