SEO & Digital Marketer Specialist at - Nairobi, Kenya - Crystal Recruit

    Crystal Recruit
    Crystal Recruit Nairobi, Kenya

    3 weeks ago

    Default job background
    Full time
    Description

    Crystal Recruit is a boutique recruitment firm that specializes in matching the right talent to the right job opportunities across Africa.

    We go out of our way to find that missing person for your business puzzle.

    We are the partner that understands your needs, recruits 'best-in-class' talent and counsel you towards a successful conclusion to the search process.

    Responsibilities

    Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
    Optimize copy and landing pages for search engine marketing.
    Perform ongoing keyword discovery, expansion, and optimization.
    Develop and implement link building strategy.
    Work with marketing teams to drive SEO in content creation and content programming.
    Design digital marketing materials
    Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
    Brainstorm new and creative growth strategies through digital marketing.
    Plan, execute, and measure experiments and conversion tests.
    Utilize strong analytical ability to evaluate end-to-end customer experience across multiple. channels and customer touch points.
    Identify critical conversion points and drop off points and optimizes user funnels.

    Requirements and Skills

    Proven hands-on SEO & digital marketing experience, particularly within tech industry.
    Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
    Experience in optimizing landing pages and user funnels ? Experience with A/B and multivariate experiments.
    Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends, SEMrush, etc.)
    Working knowledge of ad serving tools
    Experience in setting up and optimizing PPC campaigns on all major search engines.
    Working knowledge of HTML, CSS, and JavaScript development and constraints
    Knowledge and hand-on skills in both static and motion graphics design