SEO and Digital Marketer - Nairobi, Kenya - Brites Management

Description

Brites Management Services Limited is one of the best leading Recruitment and HR consultancy companies in Nairobi, Kenya. We are registered and incorporated under Companies Act (Cap. 486) and we provide a complete range of HR Solutions.
Duties and Responsibilities

Plan and execute all web, SEO/SEM, database marketing, email, social media, and display
advertising campaigns.
Optimize copy and landing pages for search engine marketing.
Perform ongoing keyword discovery, expansion and optimization
Develop and implement link building strategy
Work with marketing teams to drive SEO in content creation and content programming
Design digital marketing materials
Measure and report performance of all digital marketing campaigns and assesses against goals
(ROI and KPIs).
Brainstorm new and creative growth strategies through digital marketing.
Plan, execute, and measure experiments and conversion tests.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touch points.
Identify critical conversion points and drop off points and optimizes user funnels.

Key Requirements
Skills and experience

Proven hands-on SEO & digital marketing experience, particularly within tech industry
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social
media and/or display advertising campaigns
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Net Insight,
Omniture, Web Trends, SEMRush, etc.)
Working knowledge of ad serving tools
Experience in setting up and optimizing PPC campaigns on all major search engines
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge and hand-on skills in both static and motion graphics design

Qualifications.

Bachelor's Degree in Sales & Marketing or a related field.
Certificate in Digital Marketing.
Experience as a graphic designer/Canva designer certification is an added advantage.
5 Years of work experience working experience as a digital Marketer.

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns Solid knowledge of website analytics tools.

Experience in setting up and optimizing Google AdWords campaigns