Market Research Specialist - Nairobi, Kenya - Nathan Digital
Description
ABOUT THE COMPANY
We help business to discover insights and improve performance, using software and technologyc
JOB SUMMARY
The Market Research Specialist will play a pivotal role in conducting in-depth research and analysis to uncover market insights, consumer preferences, and competitive intelligence. This individual will utilize a variety of research methodologies and tools to gather and interpret data, providing valuable insights that inform strategic business decisions and marketing initiatives.Qualifications:3+ years of experience in market research, consumer insights, or related roles.Proficiency in research methodologies, including quantitative and qualitative research techniques, survey design, sampling methods, and data analysis.Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.Excellent communication skills, both written and verbal, with the ability to present findings in a clear and compelling manner.Detail-oriented with strong organizational and project management skills, capable of managing multiple projects simultaneously and meeting deadlines.Curiosity, creativity, and critical thinking skills to uncover insights and propose innovative solutions.Ability to work independently as well as collaboratively in a cross-functional team environment.
RESPONSIBILITIES
Research Design: Design and execute comprehensive market research studies to address key business questions and objectives, including defining research objectives, selecting appropriate methodologies, and developing research instruments.Data Collection: Conduct primary and secondary research using a variety of methods, such as surveys, interviews, focus groups, online research, and data mining, to gather relevant information and insights.Data Analysis: Analyze research data using statistical techniques, data visualization tools, and qualitative analysis methods to identify trends, patterns, and actionable insights.Market Analysis: Evaluate market trends, dynamics, and competitive landscape to assess market opportunities, threats, and positioning strategies.Consumer Insights: Deep dive into consumer behavior, attitudes, and preferences through demographic analysis, psychographic segmentation, and trend analysis.Competitive Intelligence: Monitor competitors' activities, product offerings, pricing strategies, and market positioning to identify strengths, weaknesses, and areas of differentiation.Report Generation: Prepare clear, concise, and insightful reports and presentations summarizing research findings, insights.Cross-functional Collaboration: Collaborate with internal teams, including marketing, product development, sales, and executive leadership, to disseminate research findings, solicit feedback, and align on strategic initiatives.Continuous Learning: Stay abreast of industry trends, research methodologies, and best practices in market research to continuously improve skills and knowledge.
REQUIRED SKILLS
Market research, intelligence, Research and development, Data collection, Team leadership, Research planning
REQUIRED EDUCATION
Bachelor's degree