Software as a Service Market Trainee - Nairobi, Kenya - Brites Management

Description

Brites Management Services Limited is one of the best leading Recruitment and HR consultancy companies in Nairobi, Kenya. We are registered and incorporated under Companies Act (Cap. 486) and we provide a complete range of HR Solutions
Duties and Responsibilities

Develop and implement marketing strategies to promote software products
Conduct market research to identify potential customers and their needs
Create and manage marketing campaigns across various channels such as social media, email, and online advertising
Generate leads and drive product adoption
Do sales pitch and conduct product demos
Analyze and report on marketing performance to optimize strategies and improve ROI
Stay updated on industry trends to inform marketing efforts
Build and maintain relationships with key stakeholders including customers, partners, and industry influencers
Support the development of sales collateral and product messaging
Contribute to the overall marketing and business strategy of the company

Key Requirements Skills, experience and qualification

Excellent communication skills, both written and verbal
Solid understanding of Software as a Service, and associated technologies
Ability to translate highly technical software features into compelling marketing messages.
Strong understanding of digital marketing strategies
Experience with marketing automation tools, and the ability to analyze and interpret data to make informed marketing decisions.
Proficiency in creating compelling marketing materials, such as website content, email campaigns, and social media posts
Ability to build and maintain relationships with clients and partners.
Strong understanding of analytics and metrics
Degree in IT, BIT, Software Engineering, Computer Science and related disciplines