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- Develop and implement commercial strategies according to Lipa later's objective of accelerating and sustaining profitable growth through achieving the products expected targets.
- Manage key clients by building deep relationships and advising the clientbase on how the product addresses their needs.
- Prospect and build a strong B2B sales pipeline for long-term growth using all marketing resources available.
- Develop and implement strategic sales plans to achieve company targets and expand the customer base within the B2B segment.
- Identify and pursue new business opportunities through proactive prospecting, networking, and relationship building.
- Manage the entire sales cycle from lead generation to closing deals, ensuring a smooth transition of accounts to the account management team.
- Build and maintain strong, long-lasting relationships with key decision-makers and stakeholders in target industries.
- Collaborate with marketing teams to develop effective marketing strategies and campaigns that resonate with B2B customers.
- Conduct market research and competitive analysis to stay informed about industry trends, market developments, and competitor activities.
- Provide regular sales forecasts, reports, and updates to senior management, highlighting key metrics, challenges, and opportunities.
- Lead and mentor a team of sales professionals, providing guidance, support, and training to help them achieve their sales targets.
- Evaluate B2B marketing initiatives, present its product marketing strategy and budget.
- Monitor industry trends and identify new opportunities for growth of the B2B product
- Report and Monitor the performance of the B2B product and all marketing campaigns centered towards meeting the product set targets.
- Develop and own the Product Customer Retention Strategy.
Requirements- Demonstrated 4+ years of experience in B2B sales.
- Bachelor's Degree in Business management/Commerce or a relevant field.
- Experience in developing and executing sales strategies.
- Strong understanding of customer and market dynamics.
- Proficiency with CRM software.
How to Apply- Interested and qualified candidates are encouraged to submit their applications by applying online or sending their CVs to Quoting the E-mail Subject as 'B2B Sales Lead'.
B2B Sales Lead - Nairobi, Kenya - Lipa Later Ltd
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Key Responsibilities