Winnie Wangui

• As an accomplished communications and marketing professional with ten years of experience, I have consistently demonstrated my ability to create and execute successful marketing campaigns that drive product awareness and increase sales.
• My expertise in digital marketing activities, including ad management and creation on various platforms such as Google, Facebook, Twitter, Instagram, Youtube, and LinkedIn, has allowed me to reach and engage with a broad audience.
• I am a confident and persuasive communicator, capable of presenting marketing objectives to company leadership in a clear and concise manner.
• My extensive experience in managing various marketing campaigns, such as billboards, transit advertising, radio adverts, and more, has given me a unique understanding of the industry and allowed me to produce outstanding results.
• I have hands-on experience in managing content production in video, text, and audio formats, which has helped me to create compelling advertising campaigns. 
• My sound knowledge of social media and marketing analytics enables me to interpret campaign performance efficiently, providing valuable insights to enhance marketing strategies.
• Moreover, I possess an in-depth understanding of traditional and emerging marketing channels, and I am proficient in developing content plans for social media, newsletters, and bulk SMS. 
• I have experience writing and reporting across a variety of platforms, including print, blogs, and scripting for radio ads, among others.
• Finally, I have a proven track record of juggling multiple projects with changing priorities in a dynamic, deadline-driven environment. 
• I thrive under pressure and consistently deliver high-quality work that exceeds expectations.

Marketing Manager | Airduka.com | Sept 2020 to date

Key Contributions & Results:

• Successfully led and executed all marketing campaigns, resulting in a 25% increase in overall brand exposure and a 15% increase in customer acquisition. 
• Increased the marketing budget by 20%, from Ksh 2.5M to Ksh 3M, while optimizing spending to maximize ROI. 
• Effectively managed and mentored a team of marketing and creative staff, resulting in improved teamwork, increased productivity, and a 10% reduction in project turnaround time. 
• Established and maintained strong collaborative relationships with media organizations, advertising agencies, and branding agencies, leading to successful partnerships that generated an increase in brand awareness. 
• Developed innovative and successful campaign ideas, resulting in a 40% increase in lead generation and customer engagement
• Strategically analyzed and secured valuable partnerships, resulting in a 20% increase in revenue growth
• Worked collaboratively with the sales team and other departments to develop and execute effective marketing strategies, resulting in a 25% increase in sales revenue
• Consistently monitored current campaigns and ensured that the team met deadlines, resulting in a 90% success rate in completing projects on time and within budget
• Analyzed marketing data and metrics to evaluate the success of campaigns, resulting in data-driven insights and improvements that increased brand exposure by 20%.
• Developed and executed successful marketing strategies, including Above the Line and Digital campaigns, resulting in a 35% increase in website traffic and a 25% increase in customer acquisition
• Ensured effective communication of brand messaging to attract and retain customers, resulting in a 15% increase in customer retention rate. 
• Effectively represented the marketing team in cross-functional groups, including product management, sales, and customer support, leading to a 30% increase in collaboration and teamwork across departments
• Consistently updated senior leadership on marketing activities and campaign results, resulting in informed decision-making and a 25% increase in support for marketing initiatives.

Marketing Manager | Cake City Kenya | Jan 2019 – Aug 2020

Key Contributions & Results:

• Increased brand exposure and revenue by successfully managing all marketing activities for the company and developing and implementing effective promotional campaigns. 
• Enhanced brand recognition and reputation by taking overall responsibility for brand management and corporate identity
• Collaborated with the graphic designer to create and publish high-quality marketing materials in line with marketing plans. 
• Generated Ksh. 1M in revenue on Valentine's Day 2019 by designing and executing successful social media campaigns
• Expanded customer base and revenue by developing and introducing new products and offers such as the Assorted Treat Box and the 15% Off Every Monday offer. 
• Successfully launched a new branch in Kilimani, Nairobi by organizing and managing the launch event. 
• Improved social media presence and engagement for Cake City and Shawarma Xpress Restaurant Brands by administering the creation and publishing of relevant, original, high-quality content and managing social media campaigns. 
• Enhanced customer satisfaction and loyalty by monitoring online reviews and responding to each review. 
• Analyzed key metrics to evaluate the success of marketing efforts and tweaked the strategy as needed.

Achievements 

• Event Management: Successfully managed the launch of the New Branch in Kilimani, Nairobi organized the launch event
• Designed the Valentine’s Day social media campaigns which generated Ksh. 1M in revenue on that day in 2019
• Developed various offers to entice and retain customers including:
  • 15% Off Every Monday
  • Wedding Package offering 50% discount on cake pre-cuts
  • Introduced the Assorted Treat Box as a new product in 2020

Freelance Contributor | Business Daily Africa | June 2016 to date

Key Contributions & Results:

• Coming up with relevant food and hospitality content ideas for the Newspaper target and running them by the editor
• Submitting articles every week, ensuring the deadline is met and the articles are accompanied by images
• Carrying out interviews of people of note (chefs, restaurant owners e.tc) for articles on the newspaper

Social Media Manager-Part Time | Koala Education Consultants| July 2019 to Mar 2020

Key Contributions & Results:

• Manage and oversee social media content on Facebook, Twitter and Instagram
• Posting regularly on Facebook, Twitter and Instagram
• Advising on budget
• Create ad campaigns on Facebook, Instagram, Youtube and Google Ads

Staff Writer/ Public Relations Executive |  EatOut Kenya |  Mar 2015 - Nov 2018

Key Contributions & Results:

• Contributing articles in Yummy Magazine every month
• Creating and sending out a monthly Newsletter to over 40,000 subscribers
• Sub-editing and proofing articles for Yummy Magazine
• Creating press releases for EatOut news and sharing with relevant media
• Maintaining relationships with media personnel
• Responsible for the company’s LinkedIn Account-Posting all corporate milestones 

Achievements 

• Promoted from writing on the blog to contributing weekly on Business Daily 
• Here’s a link to the articles I have written for the Yummy Blog: 

Public Relations Officer| UniSupplies & Marketing (K) Ltd |  June 2012- May 2014

• Provide website content for subsidiary company websites:
• Oversaw the establishment of the Publishing firm (Readwell Publishers)-a subsidiary of the company- and developed operating procedures.
• Oversee updating of the website to include new developments
• Monitoring local and international media on matters related to the company
• Wrote various articles for subsidiary companies which were published in global business magazines such as: 
• African Business Review- 
• World Finance Magazine: 
• The Africa Business Journal

• Diploma in Journalism and Mass Communication-Credit, Nairobi Institute of Business Studies, 2009
• Computer Software Applications-Distinction, Toprank College, 2008
• Kenya Certificate of Secondary Education, Moi Girls School Nairobi, 2007

Significant Courses 

• Fundamentals Of Digital Marketing, Google Digital Skills For Africa
• Online Digital Marketing Course, Udemy, 2018-2019
• Creative Writing Training, Story Moja Africa, 2016