Victoria Anungo

I am a Digital Marketing Strategist proficient in Marketing and Digital Strategy, Social media marketing. Content marketing, Pay per click advertising, website strategy (conversion rate optimization). In today's digital business world, you require a partner who can assist you take advantage of marketing opportunities across a variety of channels in real-time. I have specialized in strategic social media campaigns that focus on building and protecting a positive brand image, creating loyalty among fans, and driving new leads for your business.

Work Experience:
June 2019- To Date
Digital Tailor Agency- Marketing Strategist/Head Digital Marketing
Responsibilities:

➢ Develop and implement strategic marketing plans and forecasts for various Digital Tailor Agency's clients (Some of these clients are: Kaiser Kenya, Spiegel Interiors, Furniture Palace, BigSave Furniture, Girl Child Network, Fireworks Kenya, Vision Plus etc.) ➢ To establish positioning, identify target audiences and develop marketing plans with specific objectives across different channels and segments for our clients.
➢ Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, and ensuring alignment of communications and messaging across all channels.
➢ Leading and Managing the Digital Marketing Team (Copywriters, Graphic designers, Project manager and Social Media Managers) on their daily roles and responsibilities as outlined in their JD's. ➢ Spearheading the Digital Marketing Team on the execution and implementation of marketing strategies/programs end to end, leveraging internal support, and driving collaboration. ➢ Work in partnership with the creative team to develop creative briefs and guide creative direction to meet objectives for all advertising and public facing communications including print, digital and video assets.
➢ Overseeing production of all marketing materials, ensuring compliance with the clients’ company's brand guidelines and producing high-quality, error-free materials. This includes designing, and producing print materials such as brochures, ads, and direct responses, plus radio and television spots needed for broadcast campaigns. ➢ Present ideas and final deliverables to internal and external teams and communicate with the leadership on marketing programs, strategies and budgetary implication (Clients’ side).
➢ Monitoring the effectiveness of the various marketing strategies and coming up with the changes as may be needed. ➢ Elaborate the definitive briefings, manage the contracting of for example above the line media houses and the influencers and follow up on implemented actions. ➢ Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support. ➢ Overseeing scheduling of content on various digital platforms, placement and optimization of social media ads and Google search ads ➢ Leading the planning of our clients’ events, from start to finish, according to requirements, target audience and objectives
➢ Preparing detailed monthly, quarterly, and annual market reports, and make recommendations for improvements based on the knowledge gained. ➢ Keeping up with marketing trends and requirements to ensure all marketing strategies adhere to the latest practices and standards.

March 2018- June 2019
City Health Hospital- Digital Marketer/Communication Liaison
Responsibilities:
Communication on E-Media Channels – Digital Marketing
➢ Developing Digital Marketing Strategy including Social Media Marketing, Search Engine Marketing, Content Marketing and Website Strategies.
➢ Overseeing company’s social media accounts i.e. Facebook, Instagram, Twitter, YouTube etc.
➢ Coming up with content calendars, Implementation and writing content briefs to Copy writers and the creatives.
➢ Uploading new posts for company on the social media accounts, which enlighten audiences and promote brand-focused messages
➢ Coordinating social media messaging with marketing departments, brand managers, and quarterly or seasonal company goals
➢ Formulating and executing social media campaigns e.g., Brand awareness and Lead generation campaign
➢ Responding to customers queries on social media platforms and following up on data generated from the Lead generation campaigns.
➢ Auditing and analyzing social media presences, including digital advertising costs and returns
➢ Analyzing social media campaigns with tracking systems to gather visitor data and
determine efficacy and areas for social media campaign improvement.
➢ Monitoring and developing reports on competitor activity within social media space
Communication (Internal and external stakeholders)
➢ Identifying target audiences and creating a marketing plan with strategies to effectively engage them.
➢ Developing, supporting and promoting company goals, including message development, social media content creation and media outreach
➢ Developing and disseminating public relations materials that increase our brand’s visibility among stakeholders.
➢ Building and maintaining relationships with journalists, bloggers, investors and customer audiences that helped advance our work.
➢ Contacting clients through the various communication channels for example Email/SMS marketing to inform them about new developments in the company’s services.
➢ Make follow up phone calls to customers after they have visited the facility to establish their experiences.
➢ Collect, analyze, and utilize data and feedback to identify opportunities to improve the relationship between the business and the customers
➢ Sending Bulk SMS/Emails to customers to wish them on their birthdays, holidays as well as communicate on current offers and new products and services.
➢ Perform “damage control” in cases of bad publicity
Customer database Management- Data Analysis
➢ Customer database management- Customer acquisition vs Customer retention analysis.
➢ Customer feedback management
➢ Outreach leads database follow-ups and maintenance
Website Management
➢ Ensure website performance (Use of Yoast SEO, Google Analytics) and functionality
➢ Monitor, assess and report on website performance
➢ Develop and Update content
➢ Handling online projects for example the once meant to drive traffic to the website from Search Engine Marketing to Social Media Marketing.

February 2017 - February 2018
Da Vinci Medical Group- Marketing Executive
Responsibilities:
➢ Creating, implementing and measuring the success of comprehensive marketing, communications and public relations programs that enhanced the organizations image and position within the marketplace and the general public, and facilitation of internal and external communications.
➢ Development of short and long-term plans and budgets for the marketing & communications, and public relations activities, monitor progress, ensure adherence and evaluate performance.
➢ Work with the organizational leadership to create marketing programs that showcase the organizations strengths and reaches target audiences.
➢ Taking the lead in developing opportunities for the organization with other media such as UTV to positively influence the organizations reputation. This includes attending public relation events such as medical camps.
➢ Responsible for all organizational marketing, communications and public relations activities and materials including publications, media relations and press release.
➢ Develop, implement and monitor systems and procedure necessary to the smooth operation of the marketing, communications and public relations functions.
➢ Played a liaison link between the hospital and client both internally and externally

May 2016 – June 2016
National Bank of Kenya – Marketing Intern
Responsibilities:
➢ Planning and Management of Corporate events.
➢ Outbound calling which involved selling the bank's products and services to customers, receiving inbound calls to answer to customer’s questions about the current bank products and services and returning abandoned calls.

Professional Qualification & Certifications:
➢ Bachelor of Commerce Marketing and Finance Majors Certificate by Strathmore University
➢ Chartered Institute of Marketing (CIM) Level 4- Awards in Marketing
➢ Chartered Institute of Marketing (CIM) Level 4- Awards in Integrated Communications
➢ Social Media Marketing Certificate by HubSpot
➢ Inbound Marketing Certificate by HubSpot
➢ Digital Advertising Certified by HubSpot
➢ Google Ads Search Certified by Google
➢ Google Display Ads certified by Google
➢ Digital Marketing Master Class by Digital 4 Africa
➢ CPA Section 1 Certificates- Financial Accounting, Communication Skills and Business Law
➢ Digital Marketing Master Class by Digital 4 Africa