Tyrone Levi

A highly motivated and results-oriented professional with extensive experience in account management, scriptwriting, film production, and entertainment management. Has a deep understanding of digital m arketing strategies and tactics, as well as advanced knowledge of data analysis, customer acquisition and retention, search engine optimization, social media marketing, and online advertising. Proven track record of developing and executing effective marketing strategies that drive business growth and build strong client relationships. Strong communication and interpersonal skills with a proven ability to work effectively with internal teams and external stakeholders. A creative and innovative problem solver with a passion to deliver quality work on time and on budget.

Brand management: Skilled in developing and managing brand strategies, crafting brand guidelines, and implementing branding campaigns across various mediums. Proficient at executing successful branding initiatives and driving brand growth.
Content creation: Adept at crafting diverse forms of content, ranging from blog posts, social media posts, email campaigns, videos, infographics, and more. Experienced in creating engaging and compelling content that resonates with target audiences and achieves marketing goals.
Customer acquisition: Knowledgeable in developing and executing customer acquisition strategies, including optimizing SEO, PPC, social media advertising, and other paid media channels. Proficient at driving customer acquisition through targeted and effective marketing campaigns.
Customer engagement: Skilled in creating and executing customer engagement strategies, including leveraging email marketing, social media, and other digital marketing channels. Experienced in building strong customer relationships and promoting customer loyalty through effective engagement tactics.
Event marketing: Proficient in planning and executing events, such as product launches, trade shows, and customer events. Knowledgeable in driving successful event marketing campaigns and delivering engaging and memorable experiences for attendees.
Market research: Experienced in conducting market research, including analyzing market trends, identifying customer needs, and monitoring competitor activity. Adept at using market research to inform marketing strategies and drive business growth.
Marketing analytics: Skilled in analyzing marketing data and metrics, such as website traffic, conversion rates, and campaign performance, to inform marketing strategies and optimize campaigns. Proficient at using data-driven insights to improve marketing ROI and achieve business objectives.
Public relations: Knowledgeable in developing and executing public relations strategies, including conducting media outreach, crafting press releases, and managing crises. Experienced in building a positive brand image and managing brand reputation through effective PR tactics.
Employment History 
September 2018 – Current: Account Manager – Kokoro Group Limited, Nairobi 
• Developed and executed effective marketing strategies to increase clients' brand visibility, awareness, and revenue.
• Built and maintained strong client relationships, managed project timelines, and ensured client satisfaction.
• Conducted market research to identify emerging trends, opportunities, and threats to clients' businesses.
• Collaborated with internal teams to develop creative content, and oversaw the execution of digital campaigns across various platforms.
• Provided regular reports on campaign performance, identified areas for improvement, and recommended solutions.
May 2015 – August 2018: Professional Script Writer for Kayo Casting/ Kevin Fitzgerald - Botswana 
• Achieved a 95% client retention rate by consistently delivering high-quality scripts on time and within budget.
• Successfully managed multiple projects simultaneously, ensuring timely delivery of scripts while maintaining the highest standards of quality.
• Developed and wrote scripts for TV commercials, radio spots, and video content for various clients.
• Conducted research and gathered information on client products, services, and target audiences to ensure effective communication of key messages.
• Collaborated with production teams to ensure the scripts were brought to life effectively and deliver high-quality scripts to clients.

Jan 2013 – August 2015: Green Hole Film Productions – Discover Botswana  
• Successfully increased brand awareness and engagement for Discover Botswana through the development and execution of effective marketing strategies, resulting in increased website traffic, social media engagement, and lead generation.
• Led the script writing and pre-production team, resulting in the creation of high-quality content that resonated with target audiences and effectively communicated the organization's message.
• Created compelling content, such as blog posts, social media posts, and videos, that generated high levels of engagement and helped establish the organization as a thought leader in the industry.
• Conducted in-depth market research, resulting in a deep understanding of customer needs, market trends, and competitor activity, and used insights to inform marketing strategies and campaigns.
• Managed social media channels, resulting in increased engagement, followers, and brand awareness, and implemented strategies to improve the effectiveness of social media campaigns.
• Tracked and analyzed marketing metrics, resulting in the optimization of campaigns and the achievement of key performance indicators, such as increased website traffic, lead generation, and customer engagement.
• Successfully led post-production research for Discover Botswana, resulting in the identification of key insights and opportunities to improve future productions and increase the effectiveness of marketing campaigns.
June 2010 – July 2012: Blixx Lounge Karen – Entertainment Manager 
• Developed and executed weekly events and promotions, which increased customer engagement and retention and generated additional revenue for the establishment.
• Conducted marketing and audience research, creating targeted marketing campaigns that effectively communicated the organization's message and resonated with the target audience.
• Established and maintained relationships with key stakeholders, including customers, DJs, and promoters, which increased brand awareness, media coverage, and business opportunities.
• Earned recognition for the establishment as one of Nairobi's top restaurant lounges and bars, as acknowledged by Eat Up magazine, increasing brand recognition and customer loyalty.
• Managed multiple events and promotions simultaneously, resulting in well-coordinated and effective campaigns that communicated the organization's message and drove results.
• Budgeted for events and promotions, effectively allocating resources and maximizing return on investment.
• Analysed post-event results, identifying areas for improvement and implementing strategies to enhance future events and promotions.
• Utilized social media and other digital channels to promote events and promotions, increasing reach and engagement with the target audience
December 2009 – July 2010: Safe House Studios – Studio Management 
• Oversaw studio operations, including scheduling, equipment maintenance, and inventory control, ensuring the studio ran smoothly and efficiently.
• Controlled studio inventory and ordered necessary supplies, ensuring the availability of all necessary equipment for recording sessions.
• Streamlined studio operations by implementing more efficient processes and tools, increasing productivity and reducing costs.
• Trained and supervised studio personnel, ensuring all staff members performed their duties efficiently and effectively.
• Resolved conflicts and addressed issues among studio personnel, maintaining a positive and productive work environment.
• Managed the studio budget and negotiated with vendors to ensure cost-effective operations, resulting in increased profitability and improved financial stability.

MBA in digital marketing