Thomas Mburu

Customer Relations, Sales & Marketing, Virtual Assistant.

May 2018 – April 2020       Lake Bogoria Spa Resort – Sales & Marketing     Executive

Duties: -

• Develop, present and implement the annual marketing plans and revenue generation budgets in line with the company’s objectives.
• Come up with effective marketing strategies and execute them to completion.
• Undertake new business development activities to produce results that meet or exceed the agreed business targets.
• Manage relationships with existing and potential clients in order to build and maintain strong & and lasting relationships with clients.
• Carry-out market benchmarking activities to identify competitor product pricing, product offering and other relevant market intelligence in order to review & ensure company products meet consumer expectations.
• Administer the booking engines to ensure regular information updates & posting of promotions and/or offers information.
• Ensure hotel meets/exceeds budgeted goals.
• Protect the organization’s value by keeping information confidential.
• Manage the social media platforms including Facebook, twitter, Instagram and linked-in and respond to potential clients’ inquiries.
• Organize & participate in corporate events including cocktails & marketing journeys to market the company’s products and promote company awareness.
• Develop marketing and promotional materials including production of brochures, pens, writing pads, and bottled water among others in order to project the desired image of the company.
• Any other relevant work that may be assigned to the job holder from time to time.

October 2015 – May 2016 Tiedemann Globe – Market Representative, East Africa (Contract)

Duties: -

• Creating awareness of the existence of the company and its products to the market.
• Gathering market intelligence to avail information to the management useful for decision making and planning for the future.
• Expanding the market share for the company’s products by getting new customers and making them business partners.
• Frequently visiting the existing and the prospective customer to find out their feedback concerning our products in the East African Region.
• Getting orders from customers and executing sales.
• Doing frequent follow ups on customers and giving them feedback that they need for their daily business activities such as order completion time, shipping and delivery of documents.
• Maintaining an up-to-date database of marketing activities such as customer’s records, daily activity reports and follow-up updates.

March – October 2014     Highland State College – Marketing Officer

Duties: -

• Presenting and selling services to current and potential clients
• Developing and implementing marketing strategies to retain and attract new students.
• Following up new leads and referrals resulting from field activity
• Developing and maintaining sales materials as well as updating students database
• Communicating to management team on new client requirements, timelines, and expected deliverables
• Creating a comprehensive social media strategy geared towards increased company visibility, membership and traffic as well as implementing and managing social media communication to attract new clients

Jan 2013 – March 2013       Platinum Credit Ltd – Sales & Marketing Executive           

Duties:-

• Direct sale of loans to civil servants, Government Agencies (Parastatals) and approved private employers necessary.
• Generate the required sales volume monthly.
• Present and sell company products and services to current and potential clients.
• Establish and maintain sound business relationships current and potential clients.
• Accurate preparation of the required paperwork.
• Identify and resolve client concerns through internal processes.
• Follow up on new leads and referrals resulting from field activity
• Keeps all stakeholders appraised of special developments or feedback gathered through field activity
• Participates in company promotion activities

2010 – 2013             Bachelors of Business Management (International Business Management Option) – (FIRST CLASS HONORS)

          Mount Kenya University

2011Jan – Dec          CPA Part 1 and passed the following subjects: Financial Accounting,                               

                                  Introduction to Law, Entrepreneurship and Communication, Economics and Cost Accounting

2006 - 2009               Kenya Certificate of Secondary Education 

Kairi Boys’ Secondary School